公民参与视角下政务微信服务优化研究

发布时间：2018-01-01 16:47

本文关键词：公民参与视角下政务微信服务优化研究　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着信息技术的快速发展和政府社会治理方式的转变,公众的主人翁意识已经得到大幅度的提升。在这种主人翁意识的强烈要求下,公民参与社会公共事务管理的意愿空前增加。在全面推进政治体制改革、进一步完善社会管理方式的现实条件下,拓宽公民参与的渠道,促进国家治理体系的信息化和现代化,将成为我国治理能力提升的必由之路。在社会转型的特殊时期,社会环境比较复杂,传统的公民参与政治方式渐渐地不能满足公民的需求。传统公民参与的弊端日渐凸显,在面临一系列社会问题时,往往束手无策。①与此同时,互联网的爆炸式发展催生了微博、微信等一系列的社交网络平台。这些平台正逐渐成为公民参与政治、政民互动的新方式与新渠道。2015年12月世界互联网大会微信城市服务分论坛在浙江嘉兴义乌镇召开,会上发布了《2015微信政务民生白皮书》。白皮书显示:截至2015年8月底,政务民生微信公众号迅速增长,达83641个。其中医疗和政务微信公众号增长最快,提供的服务涉及公安、交管、医疗等27个类别,覆盖用户超过2.5亿,累计服务4000余万人次。①近年来政务微信作为当今公民参与的平台,凭借其用户多、关注方便、操作简单、功能强大、平台开放等优势,在数量和种类上得以迅速发展。政务微信覆盖率和服务次数大幅增加。②政府也从资金、技术、政策等方面对政务微信得发展给予了大力支持。但不少政府官员却把发展政务微信当作一项政绩工程,导致许多政务微信成为只注重数量,不在乎品质的僵尸政务微信。如今大量政务微信信息的浏览、转发、评论少,信息以系统自动回复为主,几乎零互动。许多政务微信还未实现线上办理业务的功能,也没有能够为公众提供一个有效参与公共事务管理的网上入口,政务微信的自身优势未能充分发挥。这就使得我国政务微信的发展面对一个严重的问题,那就是政府高投入公众低受益的。移动政务微信平台建设目的是利用互联网电子通信技术手段通过新型的社交平台建立起与公众之间的互动渠道,从而为公众提供一种高效便捷的现代化信息化高质量的服务,这样可以更好地促使政府与公众之间的沟通和交流。本文通过回顾对比公民参与方式,指出目前扩大公民参与最直接、最现实的途径就是利用互联网进行政治参与。而在当前网络社交平台极其发达的情况下,通过对微信平台传播政务信息方式的优势探讨,得出微信是社交工具中平衡官方话语和公民言论的最佳平台,进而对当前政务微信平台的不足以及建设情况加以分析,指出其存在的优缺点并尝试从及时回复、功能优化等角度为加强政务微信平台建设提供建议,希望能够为政务微信平台的建设提供参考,为进一步探索公民网络参政问题带来启发。
[Abstract]:In recent years, with the rapid development of information technology and government social governance, public ownership has been greatly improved. At the urging of the master consciousness, citizen participation in public affairs management will increase unprecedentedly. In promoting the reform of the political system, to further improve the conditions of social management the way, broaden the channels of citizen participation, promote the informatization and modernization of the national governance system, will become the only way which must be passed to enhance the governance capability of our country. In the special period of social transformation, the social environment is more complex, the traditional way of civic participation gradually cannot meet the needs of the citizens. The drawbacks of traditional citizen participation in the increasingly prominent facing a series of social problems, often at a loss what to do. At the same time, the explosive growth of the Internet has spawned a series of micro-blog, WeChat The social network platform. The platform is becoming a new way for citizens to participate in politics, political interaction and new channels in December.2015 World Internet Conference WeChat City Services Forum held in Zhejiang Jiaxing Yiwu Town, will be released on the <2015 WeChat chief livelihood. White paper white paper shows: as of the end of August 2015, WeChat, the rapid growth of the public affairs of people's livelihood among them, up to 83641. The medical and public affairs, WeChat's fastest growing, provide services related to public security, traffic control, medical and other 27 categories, covering more than 250 million users, a total of 4000 people. The government services more than WeChat in recent years as of today's citizens to participate in the platform, with its users more attention, convenient, simple operation, powerful, open platform and other advantages, the rapid development in the number and types of government. WeChat coverage and service number increased significantly. The government also from the capital, technology, Politics Other aspects of the government policy to the development of WeChat to give support. But many government officials have put the development of WeChat as a political project, led many government WeChat to become the only focus on quantity, do not care about the quality of WeChat zombie government. Now a lot of information browsing, WeChat chief forwarding, comments, information system to automatically reply. And almost zero interaction. Many government WeChat has yet to achieve online business function, can not provide an effective participation in public affairs management online entrance for the public, WeChat chief advantage is not fully played. This makes the development of China's e-government WeChat is facing a serious problem, the government is high investment the public benefit. The mobile e-government platform is designed by means of WeChat Internet electronic communication technology through the new social networking platform set up between the public and the mutual The dynamic channel, so as to provide a convenient and efficient modern information of high quality service to the public, so you can better promote the communication between the government and the public and communication. This paper reviews the comparative way of citizen participation, pointed out that the current expansion of citizen participation in the most direct, the most realistic way is to use the Internet for political participation in the current. Social networking platform is extremely developed, through the study on the WeChat platform for the dissemination of government information the advantages that WeChat is the best platform for social networking tools in the balance of official discourse and speech of citizens, to analyze the problems and then to the current government and WeChat platform construction, the advantages and disadvantages of it and try to reply function optimization perspective to provide suggestions for strengthening the construction of government WeChat platform, hoping to provide a reference for the construction of e-government platform for WeChat, as a It is an inspiration to explore the problem of citizen network participation in political affairs.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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