中国政府应对突发事件中的网络舆情对策研究

发布时间：2018-02-20 03:43

本文关键词： 政府治理网络舆情突发事件网络舆情管理　出处：《内蒙古大学》2017年硕士论文　论文类型：学位论文

【摘要】：自从有文字记载的历史以来,人类社会始终面临着类型多样的突发事件。尤其是近年来,科学技术水平的不断进步,因特网程序的实时更新,为突发事件网络舆情事件的衍生创造了有利"环境"。网络舆情事件的频发无不考验着中国政府在面对舆情时的策略,在突发性网络舆情发生时,政府对待事件的策略将直接影响到这起事件对公众造成的影响,关系到政府自身的建构问题,成为检验政府是否成熟的标志,甚至将影响到社会的稳定发展和长治久安。正因为此,本文选择在突发事件网络舆情发生前、发生中、发生后中国政府应作何反应为选题进行研究讨论。经过对大量文献的收集与阅读,综合人民网舆情监测室热度排行榜上的案例,主要围绕近几年发生的"微笑局长"事件、"天津港爆炸"事件、"山东疫苗"事件进行剖析,因其所具有影响力广、关注程度高、危害程度深这三个特征,对在这三起案件中中国政府所采取应对舆情的方式、行为进行了进一步分析研究,总结其中的经验,提出了从案件当中得到的启示。基于此,得出了本文的研究成果,应建立起网络监督与民众互动的关系网,完善政府网络监管工作、加强网络监管保障体系的建设,在柔性化治理方面亟待完善,为了保障政府顺利对网络舆情进行监管,也应在技术方面有所改进。
[Abstract]:Since the history of written records, human society has been faced with a variety of unexpected events, especially in recent years, with the continuous progress of science and technology, the real-time updating of Internet programs. It creates a favorable "environment" for the derivation of network public opinion events. The frequent occurrence of network public opinion events tests the Chinese government's strategy in the face of public opinion, when sudden network public opinion occurs. The government's strategy to deal with the incident will directly affect the impact of the incident on the public, related to the construction of the government itself, and become a sign of whether the government is mature or not. It will even affect the stable development and long-term stability of society. Because of this, this article chooses to take place before the occurrence of network public opinion on unexpected events. After that, the Chinese government should make a study and discuss the topic. Through the collection and reading of a large number of documents, it synthesizes the cases on the list of people's net public opinion monitoring rooms. Mainly focusing on the incident of "Director smile", "explosion of Tianjin Port" and "Shandong Vaccine" in recent years, because of its wide influence, high degree of concern, and deep degree of harm, This paper makes a further analysis and study on the ways and actions taken by the Chinese government to deal with public opinion in these three cases, summarizes the experience among them, and puts forward the enlightenment from the cases. Based on this, the research results of this paper are obtained. In order to ensure the government to supervise the network public opinion smoothly, it is necessary to establish the relationship network between the network supervision and the public, perfect the government network supervision, strengthen the construction of the network supervision and security system, and urgently improve the flexible governance, in order to ensure the government to supervise the network public opinion smoothly. Technical improvements should also be made.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63;D63

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