移动政务的信息传播模式研究

发布时间：2018-04-17 05:24

本文选题：移动政务 + 信息传播模式　；参考：《中原工学院》2017年硕士论文

【摘要】：科技和媒体的共赢发展,使得当今社会的信息传播形式有了巨大的变革。移动政务平台出现之前,政府政务信息在传播时主要通过一层一层的传达,人民大众参与政府信息讨论的机会很少,这就使得民意调查很困难,了解民众的意见在当今社会舆论热点导向中处于被动地位,处理当今社会在公共事件中表现滞后。但在新媒体时代下,移动政务平台开通后,政府的信息可以随时的发布,人民群众也可以不受地域限制的讨论,进行信息的交流,从而达到服务人民群众的目的。因此,研究如何提高政府政务信息在移动互联时代下传播的效果,适应媒介技术的最新变化,达到政府有效治理社会的目标已刻不容缓。本文以如何提高政府政务信息在移动政务平台的传播效果为出发点,对移动政务的概念进行了论述,以及政府信息如何通过移动设备进行传播。基于我国的基本国情和政府工作的现状,并以科学技术哲学为视角,在对媒介技术与社会发展需求理论分析的基础上,对移动政务信息传播出现的背景和社会功能做了具体分析。用传播学的理论分析了移动政务在我国的发展前景,以及政务微博、政务微信、政务APP三种不同方式的移动政务信息传播模式特点,总结了移动政务在我国发展的过程中出现的问题,提出了一些针对性的解决方案。在文章最后举例分析了“移动政务平台--中央厨房”的信息融合模式,通过整合移动政务信息发布平台,统一收集、统一发布。来呈现好中国好故事、传播好中国政务好声音。本论文研究结果对于当前我国移动政务的信息传播具有一定的导向作用。
[Abstract]:With the win-win development of science and media, the form of information communication in today's society has undergone tremendous changes.Before the emergence of the mobile government platform, government government information was mainly transmitted layer by layer when it was disseminated, and there were very few opportunities for the public to participate in the discussion of government information. This made public opinion polls very difficult.Understanding the opinions of the public is in a passive position in the hot spot of public opinion, and it lags behind in dealing with the public events.However, in the new media era, after the opening of mobile government platform, the government information can be released at any time, the people can not be limited by the region of discussion, information exchange, so as to achieve the purpose of serving the people.Therefore, it is urgent to study how to improve the effect of government information dissemination in the era of mobile interconnection, adapt to the latest changes in media technology, and achieve the goal of effective governance of the government.Based on how to improve the communication effect of government information in mobile government platform, this paper discusses the concept of mobile government and how to spread government information through mobile devices.Based on the basic situation of our country and the current situation of government work, and from the perspective of philosophy of science and technology, and on the basis of theoretical analysis of media technology and social development needs,The background and social function of mobile government information dissemination are analyzed in detail.With the theory of communication, this paper analyzes the development prospect of mobile government in our country, and the characteristics of three different modes of mobile government information dissemination: Weibo, WeChat and APP.This paper summarizes the problems in the development of mobile government in China, and puts forward some targeted solutions.At the end of the article, the paper gives an example to analyze the information fusion mode of "mobile government platform-central kitchen", through integrating the mobile government information publishing platform, unified collection, unified release.To present a good story of China, spread a good sound of Chinese government.The results of this paper have a certain guiding effect on the information dissemination of mobile government in our country.
【学位授予单位】：中原工学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63;G206

【参考文献】