网络舆论对我国政府行为的影响力研究

发布时间：2018-05-15 00:34

本文选题：网络舆论 + 政府行为　；参考：《上海交通大学》2007年硕士论文

【摘要】： 作为整个社会舆论的重要组成部分,网络舆论也已成为一种不可忽视的力量渐渐显示出其不可替代的社会作用。网络传播方式已成为中国公众表达民意、讨论公共事务、参与经济社会及政治生活以及进行舆论监督的重要公共平台。特别是近年来,网络舆论已经引起各级政府领导甚至中央高层领导的高度重视,政府部门还设置了专门的网络民意收集和网络舆情研究的机构。近年来发生的与网络舆论相关的一系列事件表明,网络舆论已经对我国政府行政方式产生很大影响,这种影响直接表现在政府的行为方式正在发生转变。论文第一部分简单介绍了研究对象的提出、本文研究所基于的理论基础及论文基本结构等。论文第二部分主要从网络媒体与网络舆论入手。介绍了网络媒体的形成与中国网络媒体的发展历程,通过对网络舆论的形成过程的分析,介绍网络舆论传播的敏捷性、多元性、海量性和互动性等主要特征。论文第三部分从我国网络舆论的缘起入手,通过对近年来一系列具有深远影响的案例分析,分别就网络舆论传播的敏捷性、多元性、海量性、互动性对我国政府行为的影响加以研究论证,即以敏捷性促进政府行为的高效化、以多元性促进政府行为的科学化、以海量性促进政府行为的周密化、以互动性促进政府行为的开放化。论文第四部分主要就网络舆论对我国政府行为影响的效应进行评价。通过对我国当前行政沟通的主要缺陷分析,即沟通的渠道少、效率不高;沟通的公开度不高,互动性不强;行政沟通的时效性差,信息失真。对网络环境下行政沟通的优势进行评价。指出网络环境下行政沟通具有信息传播速度快、内容海量性且多元化、交互实时性等传统沟通方式无法比拟的优势,最后就网络舆论对我国当前公共决策的影响进行评价。论文第五部分给出了提高我国政府构建和谐网络舆论环境能力的思路与对策。提出从以即时发布权威信息应对网络舆论的敏捷反应、以针对性的整合资源应对网络舆论的多元反应、以信息挖掘积极引导应对网络舆论的海量反应、以公开回应公众疑问应对网络舆论的交互反应的思路。给出构建透明服务政府,确保政务信息公开;开发自身优势资源、适度调整引导措施;聚集社会优秀人才,创建一流管理团队;依托先进信息技术、即时集中组织回应;打造品牌网络媒体,巩固权威舆论阵地;建立传媒联动机制,立体引导网络舆论等六个对策。
[Abstract]:As an important part of the whole public opinion, the network public opinion has become a force that can not be ignored, gradually showing its irreplaceable social role. Internet communication has become an important public platform for the Chinese public to express public opinion, discuss public affairs, participate in economic, social and political life and conduct public opinion supervision. Especially in recent years, the network public opinion has caused the government leaders at all levels or even the central high level leaders to attach great importance, the government department has also set up the specialized network public opinion collection and the network public opinion research organization. A series of events related to network public opinion in recent years show that the network public opinion has had a great influence on the administrative mode of our government, which is directly reflected in the change of the government's behavior mode. The first part of the paper briefly introduces the research object, the theoretical basis and the basic structure of the thesis. The second part of the paper mainly starts from the network media and the network public opinion. This paper introduces the formation of network media and the development course of Chinese network media. By analyzing the forming process of network public opinion, it introduces the main characteristics of network public opinion communication, such as agility, pluralism, magnanimity and interactivity. The third part of the paper starts with the origin of our country's network public opinion, through a series of cases that have far-reaching influence in recent years, respectively on the agility, pluralism, magnanimity of the network public opinion communication. The influence of interaction on government behavior in our country is studied and demonstrated, that is, to promote the high efficiency of government behavior by agility, to promote the scientization of government behavior by pluralism, and to promote the perfection of government behavior by magnanimity. To promote the openness of government behavior with interaction. The fourth part mainly evaluates the effect of network public opinion on government behavior. Through the analysis of the main defects of our country's current administrative communication, that is, the communication channel is few, the efficiency is not high; the communication openness is not high, the interaction is not strong; the administrative communication time efficiency is bad, the information is distorted. The advantages of administrative communication under the network environment are evaluated. The paper points out that the administrative communication in the network environment has the incomparable advantages over the traditional communication methods, such as fast information dissemination, magnanimous and diversified content, interactive real-time, etc. Finally, it evaluates the influence of network public opinion on the current public decision making in our country. The fifth part of the paper gives the ideas and countermeasures to improve the ability of our government to build a harmonious network public opinion environment. In this paper, the author puts forward that the agile response of network public opinion should be dealt with by issuing authoritative information in real time, the multivariate response of network public opinion should be dealt with by integrating resources, and the mass response of network public opinion should be guided by information mining. Public response to public questions to respond to the interactive response of network public opinion. To build a transparent service government to ensure the openness of government information; to develop its own advantages and resources, adjust the appropriate guiding measures; to gather outstanding social talents, to create a first-class management team; to rely on advanced information technology, to organize and respond in a timely manner; Build brand network media, consolidate authority public opinion position, establish media linkage mechanism, stereoscopic guide network public opinion and other six countermeasures.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：D623

【引证文献】