自媒体时代政府网络舆情监管研究

发布时间：2018-06-18 23:37

本文选题：舆论 + 舆情　；参考：《长安大学》2014年硕士论文

【摘要】：进入20世纪90年代，网络信息技术的快速更新使得互联网络在中国得到迅速普及。民众通过即时通讯软件和BBS论坛等渠道发表舆论诉求，表达自身对其所关心事件的态度等从而形成了一定程度的网络舆情。但由于信息技术以及网络普及度等方面的限制，这一时期的网络舆情对社会生活的影响十分有限。随着网络信息技术的不断更新换代，自媒体平台在互联网络上的成功上线，使得民众的社交方式受到了前所未有的变革。尤其是智能化手机与自媒体平台的完美融合，使得自媒体平台发展成为民众的主流社交平台，并给民众的日常生活带了巨大变化。更快的信息传递、更直观的意见表达、更方便的互动交流，使得自媒体平台不仅仅只是一个社交平台，更成为民众与政府互动的新渠道。随着自媒体平台的普及，社会逐渐进入自媒体时代，民众政治参与的热情更加高涨的同时也使得政府的网络舆情监管存在的问题越来越凸显。如何应对这些问题，成为新时期我国舆情监管，尤其是网络舆情监管所需要面对的主要问题。只有真正找到适合我国实际的网络监管道路，才能真正尊重民众对政府的监督权，维护网络言论自由的大环境，进而真正获得民众的支持，树立政府公信力，提高国家核心竞争力。本文试图通过以下六个内容对自媒体时代网络舆情监管进行研究。第一章，绪论部分主要阐述了本文的研究背景、选题意义、国内外研究综述、研究思路和方法以及本文的创新之处。第二章，，从基础概念辨析入手，分别对舆论、舆情、网络舆情以及网络舆情监管这四个概念进行辨析。介绍了本文的三大理论基础——沟通改变态度理论、新公共服务理论以及舆论管理理论。第三章，从自媒体时代背景出发，详细分析了自媒体的时代特征。并多角度对我国网络舆情监管的现状进行阐述。第四章，从舆情管理方法、舆情收集方法、宣传方式、舆情反馈机制以及舆情监管机制等方面对自媒体时代我国政府网络舆情监管存在的问题进行阐述，并对这些问题的形成原因做了详细的分析。第五章，从舆情监控方式、舆情引导、舆情收集、法律法规完善、与民众互动等五个角度较为全面的介绍了国外政府关于网络舆情监管的内容。第六章，从角色转变、技术投入、利用政务微博树立公信力以及完善法律法规等方面向政府自媒体时代网络舆情监管方面提出改善对策，从加强互动、信息公开、维护网络环境以及舆情氛围建设等方面对加强政府网络舆情引导方面提出建议，以期对政府网络舆情监管工作有所帮助。
[Abstract]:In the 1990s, with the rapid update of network information technology, Internet has been popularized rapidly in China. Through instant messaging software and BBS forums, people express their public opinion demands and express their attitude towards the events they care about, thus forming a certain degree of network public opinion. However, due to the limitations of information technology and network popularity, the influence of network public opinion on social life is very limited. With the continuous upgrading of the network information technology, the success of the self-media platform on the Internet has brought about unprecedented changes in the social way of the people. Especially the perfect fusion of intelligent mobile phone and self-media platform makes the self-media platform develop into the mainstream social platform of the public and bring great changes to the people's daily life. The faster transmission of information, the more intuitive expression of opinions and the more convenient interactive communication make the self-media platform not only a social platform, but also a new channel for the interaction between the public and the government. With the popularity of the self-media platform, the society gradually enters the era of self-media, the enthusiasm of popular political participation is more and more high, but also makes the government network public opinion supervision problems more and more prominent. How to deal with these problems has become the main problem in the supervision of public opinion in China, especially in the supervision of network public opinion. Only when we really find a suitable way for our country's network supervision, can we truly respect the people's right to supervise the government, safeguard the general environment of the freedom of speech on the network, and then get the support of the public and establish the credibility of the government. We will improve the core competitiveness of the country. This paper attempts to study the supervision of network public opinion in the era of self-media through the following six contents. In the first chapter, the introduction mainly describes the research background, the significance of the topic, the domestic and foreign research review, research ideas and methods, as well as the innovation of this paper. In the second chapter, the basic concepts of public opinion, network public opinion and supervision of network public opinion are analyzed. This paper introduces three theoretical bases of this paper: communication change attitude theory, new public service theory and public opinion management theory. The third chapter, from the media era background, detailed analysis of the era characteristics of self-media. And the current situation of supervision of network public opinion in our country is expounded from many angles. The fourth chapter, from the public opinion management method, the public opinion collection method, the propaganda way, the public opinion feedback mechanism and the public opinion supervision mechanism and so on aspect carries on the elaboration to our country government network public opinion supervision question since the media time, The causes of these problems are analyzed in detail. The fifth chapter, from the public opinion monitoring way, the public opinion guidance, the public opinion collection, the laws and regulations consummation, the interaction with the populace and so on five angles has introduced the foreign government comprehensively regarding the network public opinion supervision content. The sixth chapter, from the role change, technical input, the use of government Weibo to establish credibility and improve laws and regulations to the government since the media era network public opinion supervision aspects of improvement countermeasures, from the strengthening of interaction, information disclosure, In order to help the supervision of government network public opinion, suggestions are put forward to strengthen the guidance of government network public opinion in the aspects of maintaining the network environment and building the atmosphere of public opinion.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;D630

【参考文献】