新媒体意见领袖的思想政治教育功能研究

发布时间：2018-07-24 14:21

【摘要】：随着科技的发展,"新媒体"被大众熟知且广泛应用于日常生活,新媒体给思想政治教育带来了机遇,但同时新媒体"去中心化"的特征转变了"说者"和"听者"的话语关系,导致思想政治教育在新媒体空间面临"失语"困境。新媒体空间中,意见领袖掌握着不可忽视的话语权,为思想政治教育在新媒体空间的开展提供了"借力"。文章运用跨学科研究法、比较研究法,探讨新媒体意见领袖与思想政治教育的相关性,并阐述新媒体意见领袖所具有的思想政治教育功能,为新媒体意见领袖更好地发挥思想政治教育功能提供路径。首先,从新媒体意见领袖的产生谈起,对其概念进行界定,分析新媒体意见领袖自身特点、传播功能、局限性。并从话题内容、性质特点、传播过程三个方面分析新媒体意见领袖与思想政治教育的相关性,得出新媒体意见领袖与思想政治教育密切相关的结论,为新媒体意见领袖的思想政治教育功能研究提供理论支撑。其次,对新媒体意见领袖的思想政治教育功能做出定义,从传播学视域下新媒体意见领袖的功能中去分析新媒体意见领袖所具有的思想政治教育功能,着重从思想政治教育内容、方法、环境、受教育者几个要素出发,对新媒体意见领袖所具有的思想政治教育功能做了一个全面的阐述。最后,从思想政治教育者自身素质的提升、新媒体环境建设、新媒体意见领袖的识别、非思想政治教育型新媒体意见领袖的引导和管理、思想政治教育型新媒体意见领袖的培养五个方面为新媒体意见领袖更好地发挥思想政治教育功能提供路径。
[Abstract]:With the development of science and technology, "new media" is well known to the public and widely used in daily life. New media brings opportunities to ideological and political education, but at the same time, the characteristics of "decentralization" of new media change the discourse relationship between "speaker" and "listener". Ideological and political education in the new media space to face the "aphasia" dilemma. In the new media space, the opinion leaders hold the right to speak which can not be ignored, which provides the "leverage" for the development of ideological and political education in the new media space. This paper discusses the relationship between new media opinion leaders and ideological and political education by means of interdisciplinary research and comparative research, and expounds the ideological and political education functions of new media opinion leaders. Provide the path for the new media opinion leader to play the ideological and political education function better. First of all, starting from the emergence of new media opinion leaders, the concept of new media opinion leaders is defined, and their own characteristics, communication functions and limitations are analyzed. And from the topic content, the nature characteristic, the dissemination process three aspects analysis new media opinion leader and the ideological and political education correlation, draws the conclusion that the new media opinion leader and the ideological and political education are closely related. It provides theoretical support for the study of the ideological and political education function of the new media opinion leaders. Secondly, it defines the ideological and political education function of the new media opinion leader, and analyzes the ideological and political education function of the new media opinion leader from the perspective of communication. Based on the contents, methods, environment and educatee of the ideological and political education, this paper makes a comprehensive exposition of the ideological and political education function of the new media opinion leader. Finally, from the improvement of ideological and political educators' own quality, the construction of new media environment, the identification of new media opinion leaders, the guidance and management of non-ideological and political education new media opinion leaders. The cultivation of new media opinion leaders in the form of ideological and political education provides a path for new media opinion leaders to better play their ideological and political education functions.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64

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