三网融合背景下北京歌华有线公司的发展战略规划

发布时间：2017-12-31 06:14

本文关键词：三网融合背景下北京歌华有线公司的发展战略规划　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：从20世纪90年代开始,我国启动有线电视网络建设工作,至今已经20多年,现今已建成世界上规模最大的有线电视网。由于掌握着新闻命脉,我国有线电视企业具有特殊的政治属性,为此在有线电视网络建设初期,国内有线电视企业具有一定的垄断地位。但是,随着社会经济的发展,科学技术的进步,以及国家行政的干预,电信网、广播电视网和互联网在高层业务领域逐步融合,即所谓的“三网融合”,彻底给有线电视网络企业引入了外来竞争,对其未来的发展带来了巨大的影响,其垄断地位也逐渐消失。为此,对激烈的市场竞争局面如何应对,使自身的竞争实力进一步提高,成为有线电视企业急需解决的问题。而北京有线电视网络企业,更是市场竞争的前沿阵地和主要战场。2010年,随着三网融合进程的不断推进,我国有线电视企业经历了巨大的变革,包括运用模式、内容和观念等等。北京歌华有线公司在这场历史性革命中脱颖而出,但是如何实现自身转型,紧紧抓住三网融合试点单位的机遇,真正发挥三网融合的示范作用,开创一条与我国实际相符的有线电视数字化、产业化特色道路呢?这个项目对歌华有线的发展至关重要,该项目能否取得突破,关系到北京有线电视未来的发展情况的好坏。本文对国内外有线电视和三网融合的发展历史进行了分析综述,并在此基础上,对我国有线电视的发展趋势进行了展望。首先对国际上三网融合较早国家的经验和特点进行分析和借鉴,并与我国和北京市歌华有线电视发展现状相结合,把公司战略管理理论和具体实践当作基础。然后在三网融合的背景下,北京歌华有线公司应该顾全大局,从全局的角度出发,利用SWOT的办法对业内的实际情况进行分析,明确发展战略定位,提出了最佳的战略选择方案,以及采取品牌战略、竞争战略和企业联盟战略作为北京市有线电视三网融合下发展战略的建议。
[Abstract]:From the beginning of 1990s, China launched the cable network construction work, it has been 20 years, the world's largest cable television network has been built. Due to hold news lifeline, cable TV companies in China has special political attribute, therefore in the cable TV network construction, domestic TV enterprises have a certain monopoly position. However, with the development of social economy, the progress of science and technology, as well as the intervention of State Administration of telecom network, broadcasting television network and Internet integration in high-rise business areas, the so-called "triple play", completely to the CATV network enterprises into the competition, has brought great impact on the future the development of its monopoly gradually disappear. Therefore, in the fierce market competition how to deal with the situation, to further improve their competitive strength, become Cable Enterprises The industry need to solve the problem. And Beijing cable television network company, and is the main battlefield of the forward position of market competition for.2010 years, with the continuous advance of the process of triple play, the cable TV companies in China has undergone great changes, including the use of pattern, content and ideas and so on. In the field of cable company Beijing Gehua talent shows itself the historical revolution however, how to achieve their own transformation, seize the opportunity of the triple play pilot unit, a real role model of triple play, and create a China's actual digital cable TV, industry characteristics and the road? This project is of vital importance to Gehuayouxian development, the project can achieve a breakthrough in relation to the development of the future of Beijing cable TV is good. The history of the development of domestic and international cable TV and network convergence is analyzed in detail, and on this basis, the The development trend of China's cable TV are discussed. Firstly, experience and characteristics of the international convergence of countries in the earlier analysis and reference, combined with China and Beijing Gehua TV development, the corporation strategy management theory and practice as basis. Then in the context of triple play, Beijing Gehua cable company should be the overall situation, starting from a global perspective, using SWOT analysis to the actual situation of the industry, a clear development strategy, put forward the strategy of the optimal solution, and take the brand strategy, competition strategy and the enterprise alliance strategy as Beijing CATV tripleplay development strategy.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;TN943.6

【相似文献】