“一带一路”视域下“宜居新疆”传播谋略的创新基础与个案研究

发布时间：2018-01-13 10:11

本文关键词：“一带一路”视域下“宜居新疆”传播谋略的创新基础与个案研究　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

【摘要】：无论从地理学还是历史学上看,新疆都是一个特殊而重要的区域。"一带一路"治国方略的确立,尤其是丝绸之路经济带的向西延伸,使得新疆不再是国内西部大开发的终端,而是以无可比拟的通道优势,承担起丝路复兴的重任。时代赋予新疆新的历史机遇,"一带一路"视域下,新疆的发展空间被完全打开。新疆地处欧亚内陆,幅员辽阔,民族众多,与八国相邻,拥有丰富的旅游资源。发展旅游业作为一种善的力量、一种良好的投资以及文化传播的有效途径,成为国家软实力的体现,与"一带一路"的国家战略发生紧密联系。由于缺乏系统整体的谋划安排,新疆旅游多年来一直处于"大美新疆"这一静态的初级层次的宣传上。本文最大的亮点是提出了 "宜居新疆"的传播谋略新思维,认为打造一个人文荟萃、风韵独特、民众安居乐业的新疆,吸引更多人流涌入新疆旅游创业,才是打造新疆发展内生动力的关键。本文以天山天池景区社区化建设为例,从天池源远流长的丝路文化基因里,论证"宜居新疆"是历史与现实、国家与民族共同的选择。本文采用文献综述、归纳演绎等方法,把传播学理论放入地缘政治、经济合作的研究中去,探讨具有可操作性的旅游开发路径和模式构想。
[Abstract]:In terms of geography and history, Xinjiang is a special and important region. The establishment of "Belt and Road" governing strategy, especially the westward extension of the Silk Road economic belt. So that Xinjiang is no longer the terminal of the large-scale development of the domestic western region, but with the unparalleled channel advantage, it undertakes the heavy task of the silk road renaissance. The times give Xinjiang a new historical opportunity, under the "Belt and Road" horizon. Xinjiang is located in the interior of Eurasia, vast territory, a large number of nationalities, adjacent to the eight countries, with rich tourism resources. Development of tourism as a good force. A good way to invest and spread culture becomes the embodiment of national soft power, which is closely related to the national strategy of "Belt and Road". Due to the lack of systematic overall planning arrangements. Xinjiang tourism has been in the static primary level of propaganda for many years. The biggest bright spot of this paper is to put forward the "livable Xinjiang" communication strategy new thinking, think that to create a cultural meta-collection. Xinjiang, with its unique charm and people living and working in peace and contentment, attracts more people into Xinjiang to start tourism, which is the key to the development of Xinjiang. This paper takes the construction of Tianchi scenic spot in Tianshan as an example. From the long history of Tianchi silk road culture gene, it is proved that "livable Xinjiang" is the common choice of history and reality, the country and the nation. This paper adopts the methods of literature review, induction and so on. This paper puts the theory of communication into the study of geopolitical and economic cooperation, and probes into the operable path and mode of tourism development.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;G206

【参考文献】