双微传播舆情反转现象形成机理及对策研究

发布时间：2018-01-17 16:18

本文关键词：双微传播舆情反转现象形成机理及对策研究　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,舆情反转现象频发,受到学界、业界和社会公众的普遍关注。微信、微博等社交媒体作为当下选择使用率最高的信息平台,与舆情反转现象的发生、发展及特征规律的演变具有千丝万缕的联系。本文以双微传播环境为切入口和研究前提,借助传播学、社会学和社会心理学等理论知识,结合现实典型案例,对现阶段舆情反转现象的特征规律、形成机理、影响作用及解决对策进行了探究、梳理和整合。第一章作为绪论,介绍了双微传播舆情反转的研究背景与意义、研究内容与框架、研究方法与创新,并整理呈现了本文主要进行分析研究的18个案例样本;第二章是双微传播舆情反转的相关概念界定和文献研究综述,其中从双微传播、新闻反转、舆情反转三个方面进行了相关国内外学术论文和研究成果整理、总结和评价;第三章结合学术专著、文献研究以及18个典型案例,总结了双微传播舆情反转现象当前所表现出来的特征规律;第四章是本文的核心,基于前三章的背景研究、概念界定、文献整理和案例研究的基础上,从社会背景、媒体业界、新闻学界、受众行为、媒介技术等五个角度,深度研究、全面分析整合了双微传播舆情反转的形成机理;第五章阐述了双微传播舆情反转对新闻传播、媒体发展、社会舆情和公众行为的负面影响;第六章从政府监管、媒体责任、受众行为和学术领域等四个层面,对预防和制约双微传播舆情反转现象频发提出了一些思考意见,以供参考。互联网技术更新速度越来越快,媒介环境日趋复杂,使得政府引导和监测社会舆情的任务更加艰巨和繁重。分析研究舆情反转的产生原因和发展规律,把握现阶段双微传播的环境特征和运作机制,解决好新时期的舆情问题,是当前得以正确、有序地引领舆论导向工作的重中之重,有益于国家政务舆情工作、社会公共事务乃至整个社会精神文明建设的良性运转。
[Abstract]:In recent years, the phenomenon of public opinion reversal has been widely concerned by scholars, the industry and the public. WeChat, Weibo and other social media as the current choice of the highest use of information platform, and the occurrence of public opinion reversal phenomenon. The development and the evolution of the characteristic law are inextricably linked. This paper takes the double micropropagation environment as the entrance and research premise, with the help of communication, sociology and social psychology and other theoretical knowledge, combined with the typical case of reality. The characteristics of the phenomenon of public opinion reversal, formation mechanism, impact and solutions are explored, combed and integrated. The first chapter, as an introduction, introduces the research background and significance of double-micropropagation public opinion reversal. Research content and framework, research methods and innovation, and collate and present the main analysis of this paper of 18 case samples; The second chapter is the definition of dual microcommunication public opinion reversal related concepts and literature review, which from the dual micro-communication, news reversal, public opinion reversal three aspects of the relevant domestic and foreign academic papers and research results. Summary and evaluation; The third chapter combines with academic monographs, literature studies and 18 typical cases, summarizes the characteristics of the phenomenon of double-micropropagation public opinion reversal. Chapter 4th is the core of this paper, based on the first three chapters of background research, concept definition, literature collation and case studies, from the social background, media industry, journalism, audience behavior. From five angles, such as media technology, the formation mechanism of the reversal of public opinion is comprehensively analyzed and integrated. Chapter 5th expounds the negative effects of double microcommunication public opinion reversal on news communication, media development, social public opinion and public behavior; Chapter 6th from the four levels of government supervision, media responsibility, audience behavior and academic field, put forward some thoughts on preventing and restricting the phenomenon of double micro-communication public opinion reversal frequently. For reference, the Internet technology updates more and more quickly, the media environment becomes more and more complex. The task of government guiding and monitoring social public opinion is more arduous and onerous. Analyze and study the cause and development law of public opinion reversal, grasp the environmental characteristics and operational mechanism of dual micro-communication at this stage. To solve the problem of public opinion in the new period is the most important part of leading the work of leading public opinion correctly and orderly, which is beneficial to the public opinion work of national government affairs. Social public affairs and even the construction of social spiritual civilization.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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