基于虚拟现实技术及互联网的产品展示与评价研究

发布时间：2018-02-23 13:32

本文关键词： 产品展示产品评价虚拟现实互联网　出处：《南京航空航天大学》2015年硕士论文　论文类型：学位论文

【摘要】：产品是企业的生命,产品的展示宣传和市场评估是相互联系,密不可分的,也是开发流程中非常重要的一环。目前产品展示的技术以及互联网信息传递技术都逐渐成熟,但展示形式却偏向单一化,并且展示过程中企业与用户的互动也不足,不能使企业及时地获得用户对于产品的意见和评价。针对这样的问题,本文通过以下几个方面的工作对产品的展示和评价的方法和形式展开了研究:1.对互联网背景下的产品展示的形式和方法进行研究,将平面和三维展示进行总结和融合,以扁平化风格为大方向,对基于互联网的产品展示设计进行创新。2.对基于虚拟现实技术的产品展示方法进行研究,实现了互联网上的产品三维展示以及虚拟现实中的用户交互动作设计。3.对产品评价的方法进行了研究,利用感性工学的方法,以心理学相关理论为基础,对风险评估理论中总结出的风险要素和因子进行层次分析,其目标是确定产品设计传达中的误差,寻找优化的突破口。4.以互联网技术为平台,实现了产品的虚拟展示和在线评价,建立了产品展示与评价网站,通过存贮和读取用户浏览网页过程中产生的数据,可以为后续感性工学评价需要的矩阵提供基础。本文将视频处理技术、三维建模与渲染技术、虚拟现实技术综合运用,并与互联网的平面展示和交互设计交叉结合,面向企业对产品的展示和评价方法及形式创新问题进行了新的尝试。
[Abstract]:The product is the life of the enterprise, the product display propaganda and the market appraisal are interrelated, inseparable, is also a very important link in the development process. At present, the technology of the product display and the Internet information transmission technology are gradually mature, However, the form of display tends to be single, and the interaction between the enterprise and the user is insufficient in the process of display, which can not enable the enterprise to obtain the user's opinion and evaluation of the product in a timely manner. In this paper, the methods and forms of product display and evaluation are studied in the following aspects: 1. The form and method of product display under the background of Internet are studied, and the plane and three dimensional display are summarized and integrated. Taking flat style as the main direction, the product display design based on Internet is innovated. 2. The method of product display based on virtual reality technology is studied. The product 3D display on the Internet and the user interactive action design in virtual reality are realized. The methods of product evaluation are studied. The method of perceptual engineering is used to base on the related theories of psychology. This paper analyzes the risk factors and factors summarized in the risk assessment theory, the goal of which is to determine the error in the product design communication, to find the breakthrough point of optimization .4. to take the Internet technology as the platform, The virtual display and online evaluation of the product are realized, and the website of product display and evaluation is established. The data generated in the process of browsing the web page by the user is stored and read. This paper integrates video processing technology, 3D modeling and rendering technology, virtual reality technology, and intersecting with the plane display and interactive design of the Internet. A new attempt has been made on product display and evaluation methods and formal innovation for enterprises.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP393.092;TP391.9

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