新媒体背景下大学生行为特征及引导路径研究

发布时间：2018-03-27 06:06

本文选题：新媒体　切入点：行为特征　出处：《中北大学》2017年硕士论文

【摘要】：如今的21世纪,随着传统传媒方式的变革,伴随着新媒体技术的发展以及新媒体对人们生活方方面面的渗入,我们在享受它给我们带来的便捷与惊喜的同时,我们的思维方式、行为方式也慢慢地为之影响。互联网等新媒体形式在当代大学生人群中得到广泛的应用和推广,极大地改变了当代大学生的行为习惯。比如大学生的政治行为、道德行为、学习行为、人际交往行为、择业行为、消费行为等方方面面。《中国互联网发展状况统计报告》显示,截至去年底,中国网民总数量高达7.31亿,互联网普及率为53.2%,比全球平均水平高出3.1%,其中大专及以上的高学历网民占比达20.6%。由此可见,新媒体在大学生群体中的普及率高于其他人群,大学生是新媒体使用者的主要力量。当然,新媒体的运用在给大学生的成长教育带来机遇的同时,也不置可否地给大学生思想政治教育工作提出了新的挑战。在当前的形势下,如何发挥新媒体对大学生思想教育的积极作用、规避其负面效应,成为新时期各大高校应该予以重视的新课题和艰巨任务。如何运用好新媒体,成为我国高校在互联网+教育时代号召下的较为严峻挑战。本论文的主要研究在新媒体环境下大学生的行为特征,以及如何通过思想政治教育来正确引导大学生的行为。在对现今阶段的理论成果总结的基础上,笔者采用文献分析法、观察法、问卷调查法,对新环境背景下大学生行为特征及其引导路径进行详实地阐述。本文主要研究内容包括:(1)阐述了本文的研究背景及意义,介绍本文的主要研究思路和方法;(2)介绍新媒体研究的相关理论;(3)分析新媒体对大学生行为特征的影响现状;(4)分析新媒体对大学生行为造成的双重影响以及此背景下大学生行为失范的原因;(5)提出如何发挥新媒体对大学生行为正面引导的对策,为我国高校思想政治教育工作提供一定的理论支撑和引导路径借鉴;(6)总结本文的研究观点及展望。
[Abstract]:In the 21st century, with the change of traditional media, with the development of new media technology and the infiltration of new media to all aspects of people's life, we enjoy the convenience and surprise that it brings us, and at the same time, our way of thinking. New media forms, such as the Internet, have been widely used and popularized among contemporary college students, which have greatly changed the behavior habits of contemporary college students. For example, the political behavior and moral behavior of college students, The Statistics report on China's Internet Development shows that by the end of last year, the total number of Internet users in China was as high as 731 million. The Internet penetration rate is 53.2 percent, which is 3.1 higher than the global average. Among them, the Internet users with higher degrees of college education and above account for Prida 20.6. thus, it can be seen that the penetration rate of new media among the college students is higher than that of other people. College students are the main force of new media users. Of course, the use of new media not only brings opportunities to college students' growth and education, but also poses a new challenge to the ideological and political education of college students. How to give full play to the positive role of the new media in the ideological education of college students and avoid its negative effects has become a new topic and arduous task that universities and colleges should attach importance to in the new period, and how to make good use of the new media, and how to make good use of the new media, This paper mainly studies the behavior characteristics of college students in the new media environment. And how to correctly guide the behavior of college students through ideological and political education. On the basis of summing up the theoretical achievements of the present stage, the author adopts the method of literature analysis, observation and questionnaire survey. The characteristics of college students' behavior and their guiding paths under the new environment background are elaborated in detail. The main research contents of this paper include: 1) the research background and significance of this paper are expounded. This paper introduces the main research ideas and methods of this paper (2) introduces the relevant theories of new media research and analyzes the current situation of new media influence on college students' behavior. 4) analyzes the dual influence of new media on college students' behavior and this background. The reasons why college students' behavior is out of order. (5) how to give full play to the positive guidance of the new media to college students' behavior. To provide certain theoretical support and guide path for ideological and political education in colleges and universities in China.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641;G206

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