报纸和微博对山东疫苗事件的报道框架建构比较

发布时间：2018-04-09 14:42

本文选题：报道框架比较　切入点：报纸　出处：《西南交通大学》2017年硕士论文

【摘要】：随着科学技术的发展,世界进入乌尔希里·贝克(Ulrich Beck)所言的风险社会。风险社会下,突发性公共卫生事件往往是媒体报道的焦点和重要议题,也时常能够引起民众关注并形成舆论。2016年3月18日"澎湃新闻"爆出的山东疫苗事件就是一个大型的突发性卫生公共事件,该事件涉及全国24个省市,一经爆出就立即引发传统媒体和新媒体的关注。本研究以2016年3月18日爆出的山东疫苗事件为研究对象,通过使用内容分析法和话语分析法,对报纸样本和微博样本进行报道框架比较。具体分析框架建构的策略、框架构建的结果以及框架形成的原因,以期探究报纸和微博在山东疫苗事件报道中框架建构的异同。研究发现,报纸框架属于政府立场的"事实发布与科普应对"框架,微博框架属于民众立场的"信息播报与质疑谴责"框架。在报纸样本中,党报和都市报框架趋同,均是以"政府本位"的立场进行报道,"同质化"现象十分严重。微博框架属于多元化话语框架,媒体微博和精英微博力量强大,政务微博鲜于发声。媒体微博多为纸媒的延伸,正反面报道均有涉及;精英微博发扬质疑精神,多"质疑与谴责"。总体上,报纸框架和微博框架互相对立,包括正面和负面的框架对立、客观和主观的框架对立、隐性和显性的框架对立。
[Abstract]:With the development of science and technology, the world has entered the risk society as described by Ulrich Becker Shiri Baker.In a risky society, sudden public health events are often the focus and important topic of media coverage.The Shandong vaccine incident, which broke out on March 18, 2016, is a large-scale emergency public health event involving 24 provinces and cities across the country.Once the explosion immediately aroused the attention of the traditional media and new media.In this study, the Shandong vaccine event of March 18, 2016, was used to compare the reporting framework between newspaper samples and Weibo samples by using content analysis method and discourse analysis method.This paper analyzes the strategies of frame construction, the results of frame construction and the causes of frame formation, in order to explore the similarities and differences between newspaper and Weibo in the reporting of vaccine incidents in Shandong Province.It is found that the newspaper frame belongs to the framework of "fact publishing and science popularization response" of the government stand, and Weibo frame belongs to the "information broadcast and challenge condemnation" framework of the public position.In the sample of newspaper, the frame of the party newspaper and the city newspaper converge and report on the position of "government standard", the phenomenon of "homogeneity" is very serious.Weibo framework belongs to the pluralistic discourse framework, the media Weibo and the elite Weibo are powerful, and the political affairs Weibo rarely speak out.Media Weibo is the extension of print media, both positive and negative reports are involved; the elite Weibo carry forward the spirit of doubt, more "doubt and condemnation."In general, newspaper frame and Weibo frame are opposite each other, including positive and negative frame opposition, objective and subjective frame opposition, implicit and explicit frame opposition.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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