郑州独立书店发展研究

发布时间：2018-06-20 00:38

本文选题：郑州 + 独立书店　；参考：《郑州大学》2017年硕士论文

【摘要】：郑州作为历史古都,其中原文化经历千年传承与沉淀,留下了无数的文化经典与辉煌,创造了华夏文明发展史上的文化传奇。中原文化是中国乃至世界文化的重要组成部分,如今,郑州作为河南省省会,中原经济区的要塞城市。因此,以郑州独立书店作为研究对象展开研究,对其他城市的独立书店的发展都有一定的借鉴意义。近年来,郑州独立书店发展比较快。郑州成就了一批具有本土特色的独立书店和“书香郑州”的文化名片,在全国范围内产生了一定的文化影响和品牌力。但也应看到的是,目前郑州独立书店受到国营书店及图书超市的挤压,独立书店的发展特色难以呈现出商业价值和传播价值。当前,关于郑州独立书店发展的研究相对较少,本文在国内外独立书店发展研究的基础上,通过对国内外独立书店的发展情况进行梳理和分析,分析郑州独立书店的传播方式及其价值与意义,介绍了郑州独立书店的发展情况;本文采用实地调查与个人访谈的方法,选取郑州4家独立书店作为个案进行研究,分析和总结每家书店的品牌特色和活动,总结出郑州独立书店的发展特色;基于此,在互联网时代背景下,本文从阅读时空的压缩、书店经营困难、书店人才难留与缺失、传播格局转型缓慢这四个方面介绍了独立书店在发展过程中面临困境,并从6个方面提出了独立书店的发展之路以及基于国家、社会、行业三个层面上的保障措施,力求对郑州独立书店提供一些建议。
[Abstract]:As a historical capital, the original culture has passed on and precipitated for thousands of years, leaving countless cultural classics and brilliance, creating the cultural legend in the history of Chinese civilization development. Central Plains culture is an important part of Chinese and even world culture. Now Zhengzhou is the capital of Henan Province and the fortress city of Central Plains Economic Zone. Therefore, taking Zhengzhou independent bookstore as the research object, it has certain reference significance to the development of independent bookshop in other cities. In recent years, Zhengzhou independent bookstore development is relatively fast. Zhengzhou has achieved a number of independent bookstores with local characteristics and "Shuxiang Zhengzhou" cultural business card, which has produced a certain cultural impact and brand power in the whole country. However, it should also be noted that at present, the independent bookstores in Zhengzhou are squeezed by the state-owned bookstores and book supermarkets, and the development characteristics of the independent bookstores are difficult to show commercial value and spreading value. At present, there is relatively little research on the development of independent bookstores in Zhengzhou. Based on the research on the development of independent bookstores at home and abroad, this paper combs and analyzes the development of independent bookstores at home and abroad. This paper analyzes the communication mode, value and significance of Zhengzhou Independent Bookstore, introduces the development of Zhengzhou Independent Bookstore, and selects 4 independent bookstores in Zhengzhou as a case study by the methods of field investigation and personal interview. This paper analyzes and summarizes the brand characteristics and activities of each bookstore, summarizes the development characteristics of Zhengzhou independent bookshop, based on this, under the background of the Internet era, this paper analyzes the compression of reading time and space, the difficulty of bookshop management, the difficulty and lack of talents in the bookstore. This paper introduces the difficulties faced by independent bookstores in the process of development, and puts forward the development road of independent bookstores from six aspects and the safeguard measures based on the three levels of country, society and industry. To Zhengzhou independent bookstore to provide some advice.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.23

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