“后真相”时代大学生对台湾人的刻板印象研究

发布时间：2018-07-07 16:14

本文选题：后真相 + 台湾人刻板印象　；参考：《沈阳师范大学》2017年硕士论文

【摘要】：刻板印象是社会信息传播当中一个比较容易出现的心理现象。刻板印象不仅代表了知觉者对某一类特定群体的知识储备程度、观念与预期的标签化认知结构,也一定程度上影响了其对具体事物的观点态度和分析判断。在情绪诉诸高于客观真相的“后真相”时代,人们变得更加情绪化、浅思维和极端化,这都一定程度上加深了刻板印象的形成。而两岸之间关系一直是社会关注的焦点,随着时代的发展,两岸关系也逐渐进入了一个新的发展时期。作为两岸交流中重要一份子的大学生群体,对海峡对岸血浓于水的同胞也同样有着刻板印象,这些刻板印象的形成因素是十分复杂的。我们一方面要注意到当今大学生对台湾人的刻板印象和真正的台湾人有一定的偏差,另一方面要注意到大众媒介、大学生的媒介素养、两岸之间的跨文化传播都对刻板印象的形成起到了不小的作用。所以,在新闻传播学理论分析和个案访谈的基础上,深入简出的分析解答“后真相”时代下大学生对台湾人刻板印象的特点、形成原因以及对应策略,对促进两岸之间人们尤其是大学生群体和台湾民众的良性交流互动具有一定的积极意义。本文以“后真相”时代下的大学生为契入点,遵循寻找发现问题,分析问题和解决问题的三个主线,在第一章里首先分析了“后真相”时代的一些特征并对“后真相”时代下的刻板印象进行说明,研究发现大学生对台湾人的确存在一些略带情绪化和标签化的刻板印象,这种刻板印象一定程度上影响了大学生对台湾人交流的态度和行为。第二章里笔者发现与台湾人有过接触的大学生和没有相应经历的大学生在对台湾人刻板印象上有一定差别,造成这种差别的原因主要有大众媒介的影响,大学生的媒介素养水平和跨文化传播也起到一部分作用。第三章主要根据“后真相”时代的特征,针对大众媒介和大学生群体,提出一些改善对台湾人刻板印象的策略。最后论文会从新闻传播学的角度就未来的大学生对台良性交流的问题上提出一些有前瞻性的见解。
[Abstract]:Stereotype is a psychological phenomenon which is easy to appear in the spread of social information. Stereotype not only represents the degree of knowledge reserve of the perceptor to a particular group, but also influences the perception and attitude of the perceptor to a certain extent, as well as the tagging cognitive structure of the concept and expectation. In the post-truth era in which emotion appeals to higher than objective truth, people become more emotional, shallow and extreme, which to some extent deepens the formation of stereotype. The relationship between the two sides of the strait has always been the focus of attention. With the development of the times, the relationship between the two sides has gradually entered a new period of development. As an important part of cross-strait exchanges, the college students also have stereotyped impressions of compatriots whose blood is thicker than water across the strait, and the forming factors of these stereotypes are very complicated. On the one hand, we should note that there is a certain deviation between college students' stereotypical impression of Taiwanese and the real Taiwanese, and on the other hand, we should pay attention to the mass media and the media literacy of college students. Cross-cultural communication between the two sides of the strait has played a significant role in the formation of stereotypes. Therefore, on the basis of theoretical analysis of news communication and case interviews, the characteristics, causes and corresponding strategies of college students' stereotypical impression of Taiwanese in the era of "post-truth" are further simplified. It has certain positive significance to promote the benign exchange and interaction between people on both sides of the strait, especially college students and Taiwan people. This paper takes the college students in the post-truth era as the entry point and follows the three main lines of finding problems, analyzing problems and solving problems. In the first chapter, we analyze some characteristics of "post-truth" era and explain the stereotype of "post-truth" era. The study finds that college students do have some somewhat emotional and tagged stereotypes about Taiwanese. To some extent, this stereotype affects the attitude and behavior of college students towards Taiwanese communication. In the second chapter, the author finds that the college students who have come into contact with Taiwanese and those who have no corresponding experience have some differences in the stereotype of Taiwanese. The main reason for this difference is the influence of mass media. The media literacy level and cross-cultural communication of college students also play a part role. According to the characteristics of the post-truth era, the third chapter puts forward some strategies to improve the stereotype of Taiwanese people in view of the mass media and college students. Finally, the paper will put forward some forward-looking views on the healthy communication between future college students and Taiwan from the point of view of news communication.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G645.5

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