TP-LINK公司技术创新战略研究
发布时间：2021-01-02 20:17
技术创新战略是企业发展战略的重要组成部分,对它的管理是为了获取可持续发展的竞争力,即怎样更好的发挥企业内部的资源、能力、知识、文化等优势来适应外界环境中的机遇与威胁,从而击败竞争对手的活动。它最为重要的作用是使企业的竞争地位发生改变,帮助企业寻找到一个新的、更有力的立足点建立长久的竞争优势。但是,由于外界环境的多变性、信息收集的不对称性以及人的有限理性等因素的影响,面对同行业不同企业的战略竞争,技术创新战略实施的结果并不能完全达到预期的效果,必须随时思索切实的战略实施期望结果以不断调整企业的战略。本文主要以跨国企业TP-LINK为模版,阐述其基本情概况和面临的有关技术创新的难题,并运用案例分析法,SWOT分析法等多种方式,解析TP-LINK如何通过针对内、外部环境的分析,结合自身优劣势,来解决当前的问题。最后建议其做出果断的技术创新战略决策,包括战略目标、战略选择、保障措施等,并随着环境变化逐步调整各项实施措施,如建立全球研发中心,选择和开发全新技术,以及采用新的国际化模式,以此保障并推进技术创新的有效进行,在市场的历练中逐渐获得自身的核心竞争力,赢取稳定市场。在文章的最后论述了此次研...
【文章来源】：广东外语外贸大学广东省
【文章页数】：71 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
1.1 Research Background and Significance
1.1.1 Research Background
1.1.2 Research Significance
1.2 Research Contents and Methods
1.2.1 Research Contents
1.2.2 Research Methods
1.2.3 Research Framework
Chapter Ⅱ Literature Review
2.1 Theory of Enterprise Technology Innovation Strategy
2.2 Multinational Enterprise Technology Innovation Strategy
2.2.1 R& D Strategic Alliance
2.2.2 Acquisition of High-technology
2.2.3 Establishment of Research and Development Institutions
2.2.4 Obtaining High-tech Through Technology Trade
2.2.5 Using of Social Scientific Research
2.3 The Theory of Internationalization of Multinational Corporations Promoting Technological Innovation
2.3.1 International Breadth Promotes Technological Learning and Innovation Development
2.3.2 Internationalization Promotes Reverse Technology Information Flow and Innovation Capability
2.4 Brief Comment
Chapter Ⅲ Case Description
3.1 Introduction of Case
3.2 Analysis of The Status of TP-LINK Technological Innovation Capability
3.2.1 The R& D Organization System Gradually Improved
3.2.2 The R& D Investment Increases Year by Year
3.2.3 Innovation Team Grows Rapidly
3.2.4 The Present Problems TP-LINK Faces
Chapter Ⅳ Case Analysis
4.1 Development Trend of Network Communication Equipment Industry
4.1.1 Basic Overview of Network Communication Equipment Industry
4.1.2 Analysis of Industry Chain of Network Communication Equipment Industry
4.1.3 Network Communication Equipment Enterprises Show Vitality
4.2 Network Communication Equipment Industry Competition Pattern
4.3 Technology Innovation Strategy of TP-LINK's Main Competitors
4.3.1 Technology Innovation Strategy of Huawei
4.3.2 Technology Innovation Strategy of Cisco
4.4 SWOT analysis of TP-LINK's Technological Innovation Strategy Selection
4.4.1 Strength
4.4.2 Weakness
4.4.3 Opportunity
4.4.4 Threat
Chapter Ⅴ Selection and Measures of TP-LINK Technology Innovation Strategy
5.1 The Goal of Technology Innovation Strategy
5.2 The Choice of Technological Innovation Strategy Model
5.2.1 Independent Technological Innovation
5.2.2 Imitate Innovation after M& A
5.2.3 Finding Strategic Alliances for Collaborative Innovation
5.3 Implementation Measures of Technology Innovation Strategy
5.3.1 New Technology Selection and Development
5.3.2 Application of New Internationalization model
5.4 Specific Policies and Safeguards
5.4.1 Strengthening Organizational Leadership
5.4.2 Promoting Conceptual Innovation and Conscious Innovation
5.4.3 Attaching Importance to Basic Management of Enterprises
5.4.4 Improving Mechanism Construction
Chapter Ⅵ Conclusions and Prospects
6.1 Conclusions
6.2 Theoretical Contribution and Practical Enlightenment
6.2.1 Theoretical contribution
6.2.2 Practical Enlightenment
6.3 Research Limitations and Future Prospects
REFERENCE
【参考文献】：
期刊论文
[1]新兴经济体企业连续跨国并购中的价值创造:均胜集团的案例[J]. 谢洪明,章俨,刘洋,程聪. 管理世界. 2019(05)
[2]企业跨国研发能否提高创新效率——基于中国高科技企业的实证分析[J]. 向鹏飞,符大海. 国际贸易问题. 2019(05)
[3]本土市场规模扩大一定有助于价值链攀升吗?[J]. 金莹,戴翔. 南京社会科学. 2019(03)
[4]对外直接投资能否提升中国工业绿色创新效率?:基于创新价值链与空间关联的视角[J]. 聂名华,齐昊. 世界经济研究. 2019(02)
[5]跨越身份的鸿沟:组织身份不对称与整合战略选择[J]. 魏江,杨洋. 管理世界. 2018(06)
[6]向谁同构?中国跨国企业海外子公司对制度双元的响应[J]. 魏江,王诗翔,杨洋. 管理世界. 2016(10)
[7]技术追赶过程中后发企业创新能力的构建——基于中国西电集团公司的案例研究[J]. 林润辉,周常宝,李康宏,谢宗晓. 研究与发展管理. 2016(01)
[8]技术追赶视角下商业模式设计与技术创新战略的匹配——一个多案例研究[J]. 姚明明,吴晓波,石涌江,戎珂,雷李楠. 管理世界. 2014(10)
[9]行业异质性、网络布局结构与逆向技术溢出——基于中国创新型企业面板数据的实证检验[J]. 陈岩,翟瑞瑞. 科研管理. 2013(S1)
[10]韩国及印度国际化轨迹研究[J]. 李青,程浩,陈龙. 战略决策研究. 2012(06)
本文编号：2953570
【文章来源】：广东外语外贸大学广东省
【文章页数】：71 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
1.1 Research Background and Significance
1.1.1 Research Background
1.1.2 Research Significance
1.2 Research Contents and Methods
1.2.1 Research Contents
1.2.2 Research Methods
1.2.3 Research Framework
Chapter Ⅱ Literature Review
2.1 Theory of Enterprise Technology Innovation Strategy
2.2 Multinational Enterprise Technology Innovation Strategy
2.2.1 R& D Strategic Alliance
2.2.2 Acquisition of High-technology
2.2.3 Establishment of Research and Development Institutions
2.2.4 Obtaining High-tech Through Technology Trade
2.2.5 Using of Social Scientific Research
2.3 The Theory of Internationalization of Multinational Corporations Promoting Technological Innovation
2.3.1 International Breadth Promotes Technological Learning and Innovation Development
2.3.2 Internationalization Promotes Reverse Technology Information Flow and Innovation Capability
2.4 Brief Comment
Chapter Ⅲ Case Description
3.1 Introduction of Case
3.2 Analysis of The Status of TP-LINK Technological Innovation Capability
3.2.1 The R& D Organization System Gradually Improved
3.2.2 The R& D Investment Increases Year by Year
3.2.3 Innovation Team Grows Rapidly
3.2.4 The Present Problems TP-LINK Faces
Chapter Ⅳ Case Analysis
4.1 Development Trend of Network Communication Equipment Industry
4.1.1 Basic Overview of Network Communication Equipment Industry
4.1.2 Analysis of Industry Chain of Network Communication Equipment Industry
4.1.3 Network Communication Equipment Enterprises Show Vitality
4.2 Network Communication Equipment Industry Competition Pattern
4.3 Technology Innovation Strategy of TP-LINK's Main Competitors
4.3.1 Technology Innovation Strategy of Huawei
4.3.2 Technology Innovation Strategy of Cisco
4.4 SWOT analysis of TP-LINK's Technological Innovation Strategy Selection
4.4.1 Strength
4.4.2 Weakness
4.4.3 Opportunity
4.4.4 Threat
Chapter Ⅴ Selection and Measures of TP-LINK Technology Innovation Strategy
5.1 The Goal of Technology Innovation Strategy
5.2 The Choice of Technological Innovation Strategy Model
5.2.1 Independent Technological Innovation
5.2.2 Imitate Innovation after M& A
5.2.3 Finding Strategic Alliances for Collaborative Innovation
5.3 Implementation Measures of Technology Innovation Strategy
5.3.1 New Technology Selection and Development
5.3.2 Application of New Internationalization model
5.4 Specific Policies and Safeguards
5.4.1 Strengthening Organizational Leadership
5.4.2 Promoting Conceptual Innovation and Conscious Innovation
5.4.3 Attaching Importance to Basic Management of Enterprises
5.4.4 Improving Mechanism Construction
Chapter Ⅵ Conclusions and Prospects
6.1 Conclusions
6.2 Theoretical Contribution and Practical Enlightenment
6.2.1 Theoretical contribution
6.2.2 Practical Enlightenment
6.3 Research Limitations and Future Prospects
REFERENCE
【参考文献】：
期刊论文
[1]新兴经济体企业连续跨国并购中的价值创造:均胜集团的案例[J]. 谢洪明,章俨,刘洋,程聪. 管理世界. 2019(05)
[2]企业跨国研发能否提高创新效率——基于中国高科技企业的实证分析[J]. 向鹏飞,符大海. 国际贸易问题. 2019(05)
[3]本土市场规模扩大一定有助于价值链攀升吗?[J]. 金莹,戴翔. 南京社会科学. 2019(03)
[4]对外直接投资能否提升中国工业绿色创新效率?:基于创新价值链与空间关联的视角[J]. 聂名华,齐昊. 世界经济研究. 2019(02)
[5]跨越身份的鸿沟:组织身份不对称与整合战略选择[J]. 魏江,杨洋. 管理世界. 2018(06)
[6]向谁同构?中国跨国企业海外子公司对制度双元的响应[J]. 魏江,王诗翔,杨洋. 管理世界. 2016(10)
[7]技术追赶过程中后发企业创新能力的构建——基于中国西电集团公司的案例研究[J]. 林润辉,周常宝,李康宏,谢宗晓. 研究与发展管理. 2016(01)
[8]技术追赶视角下商业模式设计与技术创新战略的匹配——一个多案例研究[J]. 姚明明,吴晓波,石涌江,戎珂,雷李楠. 管理世界. 2014(10)
[9]行业异质性、网络布局结构与逆向技术溢出——基于中国创新型企业面板数据的实证检验[J]. 陈岩,翟瑞瑞. 科研管理. 2013(S1)
[10]韩国及印度国际化轨迹研究[J]. 李青,程浩,陈龙. 战略决策研究. 2012(06)
本文编号：2953570
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