英国作业：FedEx versus HSBC

本文是英国留学生作业，被选为本报告的两个组织是美国的联邦快递（联邦），和总部设在英国的香港上海汇丰银行公司（汇丰银行），本文将审慎评估这两个公司所使用的业务和营销策略，并会详细说明，，这两个组织已经完成了他们目前的市场排名和这两个公司在不久的将来可能捕捉到的市场潜力是什么。

1. Introduction:
The two organizations that have been selected for this report are the American based Federal Express (FedEx hereinafter), and the UK based Hong Kong Shanghai Banking Corporation (HSBC hereinafter). FedEx is recognized as the second largest player in the express delivery and logistics management services worldwide and presently has global presence either directly or through its partner organizations (FedEx, 2012). On the other hand, HSBC which is London based financial organization that extends commercial banking, investment banking as well as corporate banking in different parts of the world (HSBC, 2011). The firm is recognized as the market leader in the UK and one of the biggest financial service companies at a global level (About HSBC, 2012). This paper will critically evaluate business and marketing strategies used by these two companies and will elaborate that how these two organizations have accomplished their present market standings and what are the market potentials that these two companies could capture in the near future.

Table of Contents
1. Introduction: 3
2. FedEx: 3
2.1. Generic Business Level Strategies of FedEx: 3
2.2. Global Marketing Strategies: 4
2.3. Review of FedEx Strategies in UK: 4
3. HSBC: 5
3.1. Generic Business Level Strategies of HSBC: 5
3.2. HSBC Globalization Strategy: 6
3.3. Review of HSBC Strategies in UK: 6
4. Conclusion: 8
5. Works Cited 10