香港本科管理学paper：基于中国案例的商业道德和社会责任之反映Reflecting of business ethic

发布时间：2016-11-14 20:55

Introduction介绍

由于近年来出现了与商业道德违约相关的一系列案例，，物质财富和良好信誉之间的冲突再次成为企业的中心点。对优秀企业来说，追求高利润和社会责任是统一的。本文将首先讨论中国着名快餐连锁店如肯德基，麦当劳和比萨小屋的供应商上海沪食品公司使用陈旧肉制品的情况。在此之后，它将解释相关决策标准的重要性。最后，它将展示这种情况的解决方案。Since series of cases related to business ethics violation arises recent years, the conflict between material wealth and good reputation becomes the central points for enterprises again. For excellent enterprises, it is unified to pursue high profits and social responsibility. This essay will firstly discuss the case of usage of stale meat by Shanghai Husi Food, the supplier of famous fast-food chains, such as KFC, McDonald's and Pizza hut in China. Following this, it will explain importance of relevant decisions criteria. Finally, it will show solutions to this case.

Usage of stale meat by supplier of KFC and McDonald’s肯德基和麦当劳供应商使用陈旧肉
In the private survey on Jun 18, 2014, 18 tons of chicken breast and skin, overdue for half a month, was mixed in the raw material and made as delicious McNuggets. It is a harm not only to consumer’s interest, but to the company’s reputation and subsequent development. The company’s purpose is to maximize shareholder returns. The sacrifice of consumer profits is a violation to business ethics. Drucker (1973) stated three responsibilities that each enterprise should take.While Husi did not take two of the three social responsibilities. One is getting profits legally, which, however, was violated by using illegal stale meat. The other is maintaining social image and taking social responsibilities. It did not take its responsibility to deliver safe material to consumer. 


Relevant decision criteria and relative importance相关决策标准和相对重要性
As the service-type industry, the fast-food chains must take the consumer’s satisfaction and the cost providing the service into consideration. These two criteria measure exactly right the social welfare, which is the sum of producer surplus and consumer surplus. The higher the consumer’s satisfaction, the larger the consumer surplus. And on the condition of fine business ethics, lower cost of providing good services will deliver higher profits. In the above case, Husi Food pursued high profits blindly so that it ignored consumer surplus, which went against integrity principle, the basic business ethic, and its responsibility to supply safe goods and comfortable services. The two criteria set up constraints for company’s behavior for the sake of higher social welfare. What’s more, only when firms stress these criteria enough can they provide better goods and services to achieve profit maximization.


Potential solution and reasons supporting it潜在解决方案和支持它的原因  
A rational solution to this case is firms accepting occasional survey, like twice a year on someday randomly selected. Each firm will be on the alert at any time and of course obey regulations obediently. Because firms have motivation to get high profits with improper behaviors and lack self-discipline, such random surveys will reduce the improper behaviors for the big loss when problems are checked out.
In the real life, bad behaviors such like this will be forgiven by the firm itself and fade away with time going by. Tracing back to 2009, Wang Shi, the CEO of China Vanke Group declared that bribery was never of his business, which seemed impossible. However, he will get forgiveness if he does behave corruptly as bribery is a potential regulation for Chinese real estate developer. But it does not mean this private violation should be encouraged. 

Conclusion总结

Business ethics and social responsibility should be the connotation of companies. Both profits and reputation are put into importance for a conscientious firm, which all conscienceless firms prove when they receive relative punishment. 

References文献

Drucker. 1973. Management：Tasks，Responsibilities，Practices. Retrieved on 9th October, 2014 .
Maliene, V. (2011). "Specialized property valuation: Multiple criteria decision analysis". Journal of Retail & Leisure Property 9 (5): 443–50.doi:10.1057/rlp.2011.7.

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