mba硕士课程作业：Apple’s iPhone Marketing Analysis
发布时间：2017-02-13 08:12
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Apple’s iPhone Marketing Analysis苹果的iPhone营销分析
作为世界上最有价值的公司之一，每个新产品发布和其营销策略吸引了普遍的注意。 在苹果，电脑，iPod touch，iPhone，iPad和手表等所有产品系列中，，iPhone产品线一直是苹果最重要的知名品牌之一。 本文将从PESTEL和SWOT的角度对苹果的iPhone营销情况和策略进行简要分析。As one of the world’s most valuable companies, each new product release and its marketing strategy attract universal attention. Among all the product series of Apple, computer, iPod touch, iPhone, iPad, and watch, etc., the iPhone product line has been one of the most important and famous lines of Apple. This essay will give a brief analysis of Apple’s iPhone marketing situation and strategies from the aspects of PESTEL and SWOT.
SWOT ANALYSISSWOT分析
Strengths优势
1. High level of brand reputation, customer loyalty, and customer satisfaction. Different from Android phones, which tend to pursuit fancy and new technology, Apple’s iPhone focuses on the most stable, friendly and scientific user experiences.Along with fashion outlook, these make one the most outstanding and obvious strength of Apple’s iPhone.
Opportunity 机会
PESTEL ANALYSISPESTEL分析
References文献
本文编号：242328
作为世界上最有价值的公司之一，每个新产品发布和其营销策略吸引了普遍的注意。 在苹果，电脑，iPod touch，iPhone，iPad和手表等所有产品系列中，，iPhone产品线一直是苹果最重要的知名品牌之一。 本文将从PESTEL和SWOT的角度对苹果的iPhone营销情况和策略进行简要分析。As one of the world’s most valuable companies, each new product release and its marketing strategy attract universal attention. Among all the product series of Apple, computer, iPod touch, iPhone, iPad, and watch, etc., the iPhone product line has been one of the most important and famous lines of Apple. This essay will give a brief analysis of Apple’s iPhone marketing situation and strategies from the aspects of PESTEL and SWOT.
SWOT ANALYSISSWOT分析
Strengths优势
1. High level of brand reputation, customer loyalty, and customer satisfaction. Different from Android phones, which tend to pursuit fancy and new technology, Apple’s iPhone focuses on the most stable, friendly and scientific user experiences.Along with fashion outlook, these make one the most outstanding and obvious strength of Apple’s iPhone.
Opportunity 机会
PESTEL ANALYSISPESTEL分析
References文献
本文编号：242328
本文链接：https://www.wllwen.com/wenshubaike/caipu/242328.html
