解释战略营销在组织中的作用-assignment范文

解释战略营销在组织中的作用。您的答案必须解决如何规划，决策，，选择和追求营销机会，实现可持续的竞争优势。
战略营销：简而言之，它是一种为我们的市场竞争对手做得更好的方法。我们总是要紧跟市场需求或需要。例如在我的酒店，如果我们有较少的入住率，并在同一天，如果有人打电话给我们或步行预订，所以我们给他们一些折扣从我们的实际价格。为了销售，我们与旅行社打交道，所以我们按客户的价格付给他们佣金。
规划：战略规划是管理工具，以更好地履行组织或公司实现目标。并安排你的精力：确保所有员工都在努力实现同样的目标。简而言之，它是了解组织的目标和基本决策的方式。

Explain the role strategic marketing occupies in an organisation. Your answer must address how planning, decision-making, selecting and pursuing marketing opportunities achieves sustainable competitive advantage.
Strategic Marketing: In short it’s a way to get ready or finding the way for how we can be the better than our competitors in market. We always have to be up to date with market demand or need . For example in my Hotel if we have less occupancy and on the same day if any one call us or walk in to make booking so we give them some discount from our real price. For marketing we do deal with Travel agents so we pay them commission on bases per customer.

Planning: strategic planning is management tool to use for better performance of organisation or company to achieve goals. And to arrange your energy: to make sure all employees are working to achieve the same goal. In short it is the way to know what the organisation’s goal and fundamental decisions. To ensure that what organisation does and why it does. For example: I am working in Hotel as Duty Manager so we always plan to do more sale that mean we need more customers so for achieving our goals some time we give them good deals for interact them and we always do our best to give them better service rather than any other hotels in Auckland. So in short we do planning to earn more money or to make our hotel standard well.

Decision making: It is most important step in today’s era for any business or organisation which takes by manager or head of faculty/organisation/company. Manager has to make good decisions for company or customers or employees. We easily can do the judgment of any manager’s work by his decision making skills. For example in my Hotel as duty manager sometimes I have to make many decisions on the spot like if our guest is facing any kind of problem so that time first have to know what the problem is? Then take suitable step or decision to solve it ASAP. Or sometime if customer does negotiation so we have to give him best price while seeing at profit of the Hotel.

Marketing Opportunities: In simple way opportunity is similar to demand. Before starting new business, first of all look on the availability/demand of that product/service in market. Market Opportunities looks at the competitors of a business or company in order to determine where there is room to attract more customers, introduce new products, sell products or achieve company growth . For example, I am a IT student and I am thinking to start my own IT company. So before starting new company I have to know what kind of work I can do for someone. Suppose I want to start website designing company, before I start it I have to know that what others companies are offering and who are my competitors. In this scenario my opportunities/customers are companies (All types of companies), because it’s need of every company.

Explain the term marketing strategy in terms of how such a strategy helps a business unit achieve its marketing objectives.
Organizational Impact. As marketing strategy enhances communication within an organization, the result is the unity of all the business units as everyone will be clearly working on the same goals with the same values.
Assists with Marketing Communications. Advertising branding and product positioning in the market and immersion is required. Research among the best advertised product and the available media is the best way to reach the target market suggests.
Helps to determine the optimal value. With strategic marketing, to get a good response from the target market of products can balance quality and cost.
Explain, identify and describe the six stages of the strategic marketing planning process.
Setting goals is the first step. These businesses with business objectives as defined purpose, vision and mission for the company to be established in the beginning.

The next step is market review, Is seen in both the internal and external factors, the market is reviewed. Internal factors, personal goals and objectives, products, and include people, external factors, including market conditions.

The third step is taking your place and keeping your balance in the market. This step is basically looking at the future perspective. The strategy of a firm may be reflected through its statements, like the mission and vision, perceived value, segmentation, competitive stance, and branding.

Strategy focused on four objectives, long term and short term, is to develop. The most important factors contributing to the success of this strategy and should be addressed weaknesses and shortcomings should be identified.

Once the plan is in place, the firm is now ready for the action plan. The action plan should be timelines and activities for business purposes, actionable, measurable goals, and including the time frame should be inspected.

Continuous monitoring and continuous improvement is essential to implement as it does not end. Firms usually quarterly or annual review of action plans and to implement the necessary modifications.

Explain the links between strategic marketing and corporate strategy.
Links to corporate strategy are:

Mission statement
The mission statement states the purpose of the establishment. When used properly, the development and implementation of this strategy can work as an efficient tool. To be effective, such a strategy instead of focusing on tangible end products clarity of purpose and unity of organization, as the statement immaterial benefit, should focus on.

Organisational structure
Organizational structures are built in alignment with corporate goals. The institutions' function, product, or process can be classified based.

Corporate responsibility and ethics
Corporate responsibility to society, including the social consequences of business Success Company expects accountability. Moral responsibility that are not mandated by law, the company's responsibilities to society that encompasses a part of corporate responsibility.

Dynamic strategy
In a highly dynamic market, companies are able to keep up with the pace of change needs to be. It goes through a series of complex steps and can be very slow, as such; a "centralized" decision-making process will not be enough. In addition, employees of all ranks in all departments of the information will contribute to a good decision.

Knowledge management systems
IT systems are now widely used to store information and use enhances collaboration, information including information hiding, finds sources, the use of this information, and then boosts the process of knowledge management system.