中国影视文化产品出口研究

发布时间：2018-01-06 11:38

本文关键词：中国影视文化产品出口研究　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济的发展和社会的进步,国际文化贸易取得快速的发展,文化产业在经济增长中发挥了不可或缺的作用,影视文化产业作为文化产业的重要组成部分,不仅在推动经济增长方面具有重要意义,作为传播国家文化的媒介,在增强国家软实力方面也发挥着重要的作用。本文首先对中国影视文化产品出口的现状和存在的问题进行了分析,得出了中国影视文化产品出口表现出贸易逆差大、贸易规模小、出口对象和类型单一的现状,并存在文化折扣现象、海外发行和放映渠道窄、收入结构单一等问题。为解决这些问题,本文以2003—2012年中国对19个国家的影视文化产品出口面板数据建立了随机效应模型,测定了影响中国影视文化产品出口的因素,包括地理距离、文化距离、语言、中国经济发展水平、贸易国经济发展水平。其中地理距离、文化距离与中国影视文化产品出口额呈负相关关系,贸易国、中国的经济发展水平和贸易国是否使用汉语与中国影视文化产品出口额为正相关关系,为了进一步说明中国影视文化对外贸易的影响因素,本文还引入了海外运作成功的案例《功夫瑜伽》。最后一部分是促进中国影视文化对外贸易措施建议部分,该部分借鉴了美国和韩国成功的国际经验,包括利用规模经济效应、延伸产业链、创新的营销方式、完善的投融资体制等几方面,针对上文提到问题,对中国影视文化产品出口从宏观和微观两个层面提出了建议和对策,其中微观方面的建议包括做出文化适应性改变、形成规模经济、扩张营销渠道和转变营销手段、拓展影视文化产业链,宏观方面的建议为加强政策支持、配套成熟的金融市场。
[Abstract]:With the development of economy and social progress, international cultural trade has achieved rapid development, the cultural industry has played an indispensable role in the economic growth, the film and television industry as an important part of the cultural industry, not only has important significance in promoting economic growth, as the dissemination of national culture media, also play an important role in the aspect of enhancing national soft power. This paper first present situation of China television cultural products export and the analysis of the existing problems, the Chinese television cultural products exports showed a large trade deficit, trade scale is small, the status and types of export single object, and the existence of cultural discount phenomenon, overseas distribution and screening of narrow channels, problems the single income structure. In order to solve these problems, this paper from 2003 to 2012 China in 19 countries television cultural products export panel data set up The random effects model, influencing factors of Chinese television cultural products exports were determined, including geographical distance, cultural distance, language, China the level of economic development, trade in the level of economic development. The geographical distance is inversely related to exports of cultural distance and China television cultural products trade in Chinese, the level of economic development and trade in China whether the use of Chinese and China television cultural products exports has positive correlation. In order to explain the influence factors of China film culture of foreign trade, this paper also introduces the overseas successful cases. The last part of "Kung Fu yoga is Chinese suggestions on promoting the film culture of foreign trade measures, the part of the United States and South Korea's international success experience, including the use of economies of scale, extend the industrial chain, innovative marketing, improve the investment and financing system and other aspects, in view of the above Mentioned problems, proposed suggestions and Countermeasures of China television cultural products exports from two aspects of macroscopic and microcosmic, the microscopic suggestion includes cultural adaptation, economies of scale, expand marketing channels and change the marketing means to expand the film and television industry chain, proposed macro aspects to strengthen policy support, supporting mature financial the market.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.62;J943

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