中产梦—杜拉拉热的解读

发布时间：2018-01-13 19:24

本文关键词：中产梦—杜拉拉热的解读　出处：《广西民族大学》2013年硕士论文　论文类型：学位论文

【摘要】：“杜拉拉”成为大众文化市场的热点已有一段时间，在此期间，各种形式的版本陆续出现，，其影响甚至到现在仍在延续。其受欢迎的程度令人惊讶之余，也成为学者们研究的对象，研究方向包括管理学、营销学、影视学等等，但是从接受美学角度来跨学科解读中产梦的研究仍然比较缺乏。本研究拟以杜拉拉为中心，运用接受美学、社会学、传播学和文本细读等跨学科研究方法，解读杜拉拉热的深层原因。首先探究以杜拉拉热的客体条件，包括草根出身、外企光环、职场宝典、个人奋斗四点特征，解析了其引发读者共鸣、形成文化热点方面的优势。其次探究杜拉拉热的主体条件，包括中间阶层的成型，现代性思维的缺乏，实用性的需求和成功理想的投射，这些是杜拉拉能够获得接受者共鸣的主体基础。最后分析以“杜拉拉”升职为代表的中产梦内涵。包括中产梦的实质就是改革开放以来大众致富梦的具体化，背后则是国家政策和社会结构的深刻变革；继而揭示当下社会阻碍草根实现中产梦的障碍；最后对中产梦作为梦想召唤的深刻意义进行总结和升华。
[Abstract]:"du Lala" has been a hot spot in the popular cultural market for some time, during which time, various versions have appeared one after another, and its influence is even continuing to this day. The popularity of du Lala is surprising. Also become the research object of scholars, the research direction includes management, marketing, film and television science and so on. However, the study of Interdisciplinary interpretation of middle-class dreams from the perspective of receptive aesthetics is still lacking. This study will focus on du Lala, using reception aesthetics, sociology, communication and text reading and other interdisciplinary research methods. First of all, it explores the object conditions of du Lala fever, including grassroots origin, foreign enterprise halo, professional treasure book, personal struggle four characteristics, and analyzes its resonance to readers. Secondly, it explores the main conditions of du Lala fever, including the formation of the middle class, the lack of modern thinking, the practical needs and the projection of successful ideals. These are the main basis on which du Lala can resonate with the receiver. Finally, it analyzes the connotation of middle class dream represented by the promotion of du Lala, including the essence of middle class dream is the embodiment of the masses' dream of becoming rich since the reform and opening up. Behind it is the profound transformation of national policy and social structure; Then reveals the current social obstacles to the realization of middle-class dreams of grassroots obstacles; Finally, it summarizes and sublimates the profound significance of middle-class dream as a call of dreams.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：I207.42;J905;G122

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