电视穿越剧叙事文本与传播效果研究

发布时间：2018-01-14 11:09

本文关键词：电视穿越剧叙事文本与传播效果研究　出处：《湖南师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：电视穿越剧是一种新兴的影视剧类型,鲜明标志是其剧情或多或少涉及到穿越时空这一话题。近年来,随着《宫》、《步步惊心》等剧的热播,电视穿越剧逐渐成为国内电视剧市场上炙手可热的新贵。从社会语境来看,我国已进入消费社会,人们消费电视剧的欲望与日俱增,但国内的电视剧却存在着类型单一、创意匮乏等问题,不能满足观众的需求,这为电视穿越剧的兴起提供了契机。同时,网络上穿越文学风行,数量繁多、内容丰富的穿越题材小说既为电视穿越剧提供了剧本来源,又为其积累了一定的受众基础,这是电视穿越剧得以风行的社会土壤。而从其自身观之,电视穿越剧一方面因袭了历史剧和言情剧的诸多要素,通过公式化的情节、定型化的人物、图解式的视觉形象拉近了与观众的距离,另一方面又通过巧妙设计不同时空的人物之间的冲突,不仅让剧情焕然一新,人物形象也塑造得血肉丰满,这正好契合了当前的市场需求和观众需求。从叙事学的视角来看,电视穿越剧是一种叙事的艺术,其成功之处在于运用各种叙事技巧为观众讲述了一个个鲜活生动的故事。首先,电视穿越剧在二元对立基础上构建起灵活多变的文本结构,让电视穿越剧的剧情环环相扣、跌宕起伏,为观众提供胜负未卜的对抗性游戏：其次,电视穿越剧灵活运用陌生化策略,通过叙事情境的创新,让观众与主角一起分享亦真亦幻的穿越梦；再次,电视穿越剧通过延宕策略的灵活运用,使得剧情悬念迭出,让观众在对剧情的猜测和印证中收获一种玩智力游戏的快感。这些都是电视穿越剧在激烈的市场竞争中致胜的法宝,也是值得其他类型电视剧学习和借鉴之处。但与此同时,我们也有必要辩证看待电视穿越剧的成功,因为在其引人入胜的叙事表象下,也隐藏了消费主义以及后现代主义等意识形态的诉求。从传播学的视角来看,电视穿越剧的热播是一个值得关注的传播现象。首先,受众观看电视穿越剧,得到了好奇心理、补偿心理的满足,并获得了优越感；其次,不同的受众对电视穿越剧进行了不同方式的解读,倾向式解读的受众完全认可电视穿越剧的热播,协商式解读的受众部分认可电视穿越剧的娱乐功能,但结合自身的经验和价值观进行了理性的批判,对抗式解读的受众则对电视穿越剧进行反向解读。这一方面体现了受众在解读文本时所具有的主动性,另一方面也反映出电视穿越剧本身存在诸多问题。尽管实证调研表明,电视穿越剧最大的传播效果是“娱乐身心”,但是其长期传播,还是可能会对受众尤其是青少年产生潜移默化的负面影响。因此,本文最后对电视穿越剧的现实隐忧进行了深刻的反思,指出目前电视穿越剧存在情节离奇荒诞、价值观导向有误等问题。电视穿越剧要想健康发展,不仅需要传者尊重历史本位,在借鉴其他类型电视剧成功经验的基础上努力创新,处理好价值观导向和市场需求之间的关系,而且受众也需要培养自身获取、分析、评价及传播信息的能力,努力提升自己的媒介素养,理性解读电视穿越剧。
[Abstract]:Is a new type of TV drama TV drama, the plot is distinctive signs of more or less related to this topic through time. In recent years, with the < < house > > etc., startling step by step dramas, TV drama has gradually become a hot domestic TV drama market upstart. From the social context, China has entered the consumer society, people's consumption desire TV but domestic TV drama grow with each passing day, but there is a single type of problem, lack of creativity, can not meet the needs of the audience, which provides an opportunity for the rise of television drama. At the same time, through the network literature popular, there are a large number of rich content, through the theme of novels for the TV drama script provides sources, but also accumulated a foundation for the audience, this is TV through the drama are popular in the social soil. And from their own point of view, TV drama hand inherited Many elements of the historical drama and Romance Drama, the formulaic plot, stereotyped characters, graphic visual image with the audience closer to the distance, on the other hand through the conflict between the characters cleverly designed different time and space, not only let the story characters have made it take on an altogether new aspect, flesh and blood, this just fit the current market demand and the needs of the audience.
From the narrative perspective, is a kind of narrative art of TV drama, its success lies in using various narrative techniques tells a vivid story to the audience. First of all, based on the TV drama two yuan opposition to build up the flexible structure of the text, let the TV drama through the interlocking plot, and the ups and downs, provided to see an adversarial game for the audience. Secondly, TV drama through the flexible use of defamiliarization strategy, through the innovation of the narrative context, let the audience to share with the protagonist through the dream Yizhenyihuan; again, the TV drama through the flexible use of delay strategy, making the story full of suspense, let the audience in the harvest guess and confirm to the plot of a play game pleasure. These are the magic TV drama in the fierce competition in the market success, it is worth learning from other types of TV dramas But at the same time, it is necessary for us to dialectically view the success of TV drama Shaoxing opera, because its appealing narrative appearance also hides the ideology of consumerism and post-modernism.
From the perspective of communication, TV drama hit is a noteworthy phenomenon. First of all, the audience watch the TV drama, the curious psychology, psychological compensation satisfaction, and get a sense of superiority; secondly, different audiences of different ways of TV drama, reading tendency the audience fully recognized TV Chuanyue drama hit, the audience recognized part of deliberative interpretation of the TV drama through the entertainment function, but with their own experience and values of rational criticism, oppositional reading audience of TV drama through reverse interpretation. This reflects the initiative of the audience in the interpretation in the text, on the other hand also reflects the TV Chuanyue drama has many problems. Although empirical research shows that the television drama through the biggest communication effect is "entertainment", but its long-term. Sowing can still have a negative impact on the audience, especially the teenagers.
Therefore, this paper carried out a profound reflection of reality TV drama worries, pointed out that the current TV drama has fantastic plots, value orientation error and other issues. To the healthy development of TV drama, not only need to pass to respect the history standard, on the basis of the innovation type of TV experience, handle the relationship between value orientation and market demand, but also need to develop their own audience acquisition, analysis, evaluation and dissemination of information, to improve their media literacy, rational interpretation of TV drama.

【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

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