中国电影衍生品市场面临的机遇和挑战

发布时间：2018-01-23 00:45

  本文关键词： 市场收入 中国电影产业 影视行业 国内影视 衍生产业 影视产业 中国电影市场 迪士尼 植入广告 《星球大战》 　出处：《中国电影市场》2016年07期 　论文类型：期刊论文

【摘要】：正在海外,一部优秀影片的衍生品收益,往往占据影片整体市场收入的70%。相比之下,中国影视产业的近100%的收入来自电影票房。可以说,这是我国影视行业发展与发达国家的差距,但是同时,这也预示着国内影视产业在迈向衍生品领域所具有的巨大市场前景。衍生品是电影产业链中重要的一环,也是将IP价值变现的有效途径之一。衍生品不仅能提高电影企业抗风险能力,同时也更符合今后中国电影行业的发展趋势。它已经成为中国电影产业必须面对的课题。目前,我国越来越多
[Abstract]:Overseas, derivative earnings from a good film tend to account for 70% of the overall market revenue. By contrast, nearly 100% of China's film and television industry derives from the box office. This is the gap between China's film and television industry and developed countries, but at the same time, it also indicates that the domestic film and television industry has a huge market prospect in the field of derivatives, which is an important part of the film industry chain. It is also one of the effective ways to realize IP value. Derivatives can not only improve the ability of film companies to resist risks. At the same time, it is more in line with the development trend of Chinese film industry in the future. It has become a subject that the Chinese film industry must face. At present, more and more Chinese film industry is facing
【分类号】：J943
【正文快照】： 在海外,一部优秀影片的衍生品收益,往往占据影片整体市场收入的70%。相比之下,中国影视产业的近100%的收入来自电影票房。可以说,这是我国影视行业发展与发达国家的差距,但是同时,这也预示着国内影视产业在迈向衍生品领域所具有的巨大市场前景。衍生品是电影产业链中重要的一，

本文编号：1456201