电影《画皮2》衍生品设计研究

发布时间：2018-01-24 13:46

本文关键词： 电影衍生品《画皮2》视觉交互设计东方新魔幻　出处：《河北大学》2013年硕士论文　论文类型：学位论文

【摘要】：电影衍生产品的设计在电影后产品体系中扮演着重要角色，对电影市场的拓展与开发具有重要的意义，它是表达一部影片最有力的象征符号，它不仅能反映影片的背景，更能表达影片的精神文化内涵与美学风尚。我们今天的电影衍生品越来越呈现出它跨专业、跨学科，甚至是跨文化的特性，所以，本文力求运用整体的系统观来分析、解读电影衍生品设计深刻的内涵与外延，并把其置于不断发展的动态语境中来研究和探讨。以大型魔幻电影《画皮2》为典型案例，对其衍生品形象的视觉设计分别从美学、设计学、社会学、心理学、符号学、生态学、大众艺术文学等相关学科进行系统的研究和探索。通过对电影《画皮2》的文化定位、表现手法，以及创作风格的深入研究，依次通过电影剧情模式、结构、影片元素、人物分析、道具衍生等方面进行了详细的分析与阐述，同时对受众心理诉求做了多种假想与猜测，结合影片风格与内容要求，得到了初步的设计方案，并通过导师的精心指导和团队的努力打造与创作，终于完成了计划内衍生产品的制作，并顺利的投降市场，受到广大观众的喜爱与支持。基于《画皮2》衍生品设计案例的实践，，文章最后探讨了电影衍生产品视觉设计的新语境，分别从产品造型、色彩与材质三方面对电影衍生产品设计提出了新的要求，对设计者的设计思维方式进行了系统的分析，并提出交互设计理念应合理的融入电影衍生产品的设计制作之中。深入研究电影所传递出的文化精神与内涵，突出文脉的延续性，强调原型形象的主导性，注重原型性格和题材的不断丰富和完善。并通过原型形象的不断重复，强化目标用户的记忆，增强记忆联想，形成“蔓延激活”效应。挖掘如何通过电影文化语境与电影衍生品形象构建出和谐的的视觉效果，以期对我国电影衍生品的发展有所裨益。
[Abstract]:The design of film derivative products plays an important role in the system of post-film products, and plays an important role in the development and development of the film market. It is the most powerful symbol to express a film. It can not only reflect the background of the film, but also express the spiritual and cultural connotation of the film and aesthetic fashion. Today's film derivatives are increasingly showing its cross-professional, interdisciplinary, and even cross-cultural characteristics, so. This paper tries to use the whole system view to analyze, interpret the deep connotation and extension of the film derivative design, and put it into the dynamic context of continuous development to study and discuss. Taking the large-scale magic film Picture 2 as a typical case, the visual design of its derivative image is from aesthetics, design, sociology, psychology, semiotics, ecology. Through the cultural orientation, expression techniques, and creative style of the film "Picture 2" in-depth study, followed by the film plot model, structure. Film elements, character analysis, prop derivation and other aspects of the detailed analysis and elaboration, at the same time to the audience psychological demands made a variety of hypothetical and guess, combined with the film style and content requirements. Obtained the preliminary design plan, and through the tutor's careful instruction and the team's effort creation and the creation, finally completed the plan the derivative product production, and smoothly surrenders to the market. By the broad audience's love and support. Based on the practice of the derivative design case, the paper finally discusses the new context of the visual design of the film derivative product, respectively from the product modeling. Color and material three aspects of the film derivative product design put forward new requirements, the designer of the design of the way of thinking were systematically analyzed. And put forward that the concept of interactive design should be reasonably integrated into the design and production of film derivative products, in-depth study of the cultural spirit and connotation of the film, highlight the continuity of the context, emphasizing the leading role of the archetypal image. Pay attention to the archetypal character and the subject matter continuously enrich and consummate. And through the archetypal image repeated unceasingly, strengthens the target user's memory, strengthens the memory association. Forming the effect of "spreading and activating" and excavating how to construct a harmonious visual effect through the context of film culture and the image of film derivative, in order to benefit the development of film derivatives in China.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;J905

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