影视品牌包装动画的艺术设计研究

发布时间：2018-01-25 05:59

本文关键词： 影视品牌包装动画动画设计设计方法　出处：《广州大学》2013年硕士论文　论文类型：学位论文

【摘要】：影视行业发展迅猛，企业为取的生存的空间都不惜使出浑身解数进行激烈的竞争，其间不乏要对影响自身品牌形象的包装动画实施及时的更新。这样做，不仅维持品牌在观众心目的新鲜感，也从侧面促进了品牌在良性竞争中取得进步。大量的需求使包装动画设计成为炙手可热的专业，受到从业人员和用人单位的追捧。可现行的设计教学中对艺术创造的讲解滞后，定位不明确，，较高艺术水平的作品鲜有出现。设计优秀的包装动画作品，必然要构建完善的设计理论作为支撑。按照设计过程中经常遇到的问题，影视品牌包装动画设计可以划分为设计原则、造型设计、色彩设计、材质设计、构图和动画设计几个部分进行研究。每个部分都有各自的作用，身处的地位也各不相同。需要贯彻始终的设计原则是统一整体创意风格的必要条件，有着固定的原则和约定，设计时就能更切合品牌的实际情况。设计项目启动后，造型设计是做好其他设计的前提，按部就班地对动画的造型展开设计才能形成更沉稳更成熟的作品。不可或缺的色彩和材质设计是创造个性动画的关键，两者既相互联系也各有不同，彼此密切的配合关系最终视觉效果的呈现。设计过程里的构图与运动设计是使动画富有艺术感的核心，在时间短暂的包装动画里，精彩的动画和构图就是吸引观众目光的焦点。课题中几大部分共同形成了研究的主体。本文将结合不同地域的影视品牌包装动画案例，分析其中设计的规律，进而提出各方面的设计建议和方法，较好地为影视品牌包装动画设计提供思路和方法借鉴。
[Abstract]:Film and television industry is developing rapidly, enterprises do not hesitate to do everything possible to survive the fierce competition, and there is no lack of impact on their own brand image of packaging animation implementation timely update. Do so. Not only to maintain the brand in the eyes of the audience freshness, but also from the side to promote the brand in the healthy competition progress. A large number of demand for packaging animation design has become a hot professional. It has been sought after by practitioners and employers. But in the current design teaching, the explanation of artistic creation is lagging behind, the positioning is unclear, the works of higher artistic level rarely appear, and the excellent packaging animation works are designed. According to the problems often encountered in the design process, the film and television brand packaging animation design can be divided into design principles, modeling design, color design, material design. Composition and animation design several parts of the study. Each part has its own role, in different positions. The need to adhere to the design principles is a necessary condition for the unity of the overall creative style. With fixed principles and conventions, design can be more in line with the actual situation of the brand. After the start of the design project, modeling design is the premise to do a good job in other designs. In order to form more stable and mature works, the design of animation can be developed step by step. The indispensable color and material design is the key to create individual animation, both of which are different from each other. The composition and motion design in the design process is the core of making animation full of artistic sense, in the short time package animation. Wonderful animation and composition is the focus to attract the attention of the audience. Several parts of the subject together formed the main body of the study. This paper will combine with different regions of film and television brand packaging animation case analysis of the design of the law. And then put forward various design suggestions and methods for film and television brand packaging animation design ideas and methods.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954;J218.7

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