主流大片新拓展:范式转换与战略升级

发布时间：2018-01-28 09:57

本文关键词： 主流电影主流大片主旋律类型化工业化互联网新语境　出处：《当代电影》2017年01期 　论文类型：期刊论文

【摘要】：近年来,《智取威虎山》《战狼》《湄公河行动》等一批优质主流大片以新的态势浮出地表,它们将主流价值观、审美观与类型化叙事、市场化运作及商业化包装妥洽融合,探索出主流文化表达与主流观众接受完美对接的新范式,不仅强力提升其自身市场竞争力和国际影响力,也积极推动中国从电影产业的黄金十年迈向电影创作的黄金十年。本文在梳理历史坐标上国产主流电影多重面相的同时,也着力呈现近十年来处于"螺旋式上升"辩证发展逻辑中的主流大片的流变轨迹,并试图抽绎出隐存其间的发展主脉和共性特征,以期清晰洞见在市场化、产业化、专业化、国际化以及互联网新语境下中国电影创作的新动向。
[Abstract]:In recent years, a number of high-quality mainstream films, such as "take the wisdom from Mount Weihu", "Wolf Warriors", "Action Mekong", and so on, have surfaced with a new trend. They bring out the mainstream values, aesthetics, and types of narration. Market operation and commercial packaging integration, explore the mainstream cultural expression and mainstream audience accept the perfect docking new paradigm, not only strongly enhance its own market competitiveness and international influence. Also actively promote China from the golden decade of the film industry to the golden decade of film creation. This article combs the historical coordinates of the domestic mainstream films at the same time. It also tries to present the main flow track of the main stream in the dialectical development logic of "spiral rise" in the past ten years, and tries to extract the main development vein and the common characteristics of the hidden development in order to have a clear insight in the marketization. Industrialization, specialization, internationalization and the new trend of Chinese film creation in the new context of Internet.
【作者单位】：中国电影家协会;上海大学上海电影学院;
【分类号】：J905
【正文快照】： 近几年,中国电影以创新开放的积极姿态融入互联网时代,掀起跨界融合新浪潮,依托大数据平台的产业结构调整步伐加快,电影产业生态圈发生深刻变革,甚至以颠覆之势生成新的商业模式和市场格局,电影创作也呈现出一派繁荣景观。与此同时,一批诸如《智取威虎山》《战狼》《湄公河行

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