新世纪以来BBC拍摄的中国题材纪录片中中国形象的呈现与分析

发布时间：2018-01-30 13:27

本文关键词： 中国形象他者 BBC纪录片中国题材　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：塑造一个恰当的国家形象已经成为提升国家软实力的重要方式。近年来,随着中国综合国力的不断上升,国内外都对中国形象保持着持续关注,"讲好中国故事"变得越来越迫切和必要。但良好国家形象的构建和有效传播并非一朝一夕的事,既离不开国家的自我形象、自身文化的发展,也不能忽视外部对国家形象的态度。"自我,,以外的皆为"他者","他者,,对于自我的意义不仅局限于"他者"是自我边界的参照,还包含了"他者"对自我形象的镜像作用,即通过观察他者视角中的"我"实现自我形象的再塑造。中国与西方在彼此文化形态下互为他者,基于这一点,本文借由新世纪以来BBC自主拍摄的中国题材纪录片来探究西方视野下中国形象的符号表达和呈现方式,探究西方自主理解的中国形象有什么样的特质,通过这种由外到内的逆向方式,为中国形象的塑造和传播找寻新的思路。本文共分为五个章节,第一章绪论部分阐释了选题背景和选题依据,介绍了本文重点运用的三大理论:"他者理论""编码与解码理论"和"框架理论",并对研究方法和研究意义做了进一步解释。第二章主要进行必要的内容梳理,首先梳理了学界对于国家形象、纪录片与国家形象和中国形象的研究现状和不足之处;其次着重梳理了 13世纪之后西方视野下中国形象的演变历程,并简单分析了为何西方的中国形象出现了由赞美到否定又再次走向正面的原因。第三章和第四章是本文的重点章节,对30部新世纪以来BBC拍摄的中国题材纪录片中的中国形象进行解读和分析。第三章通过框架理论找到西方视角中认定的中国形象代表符号,解读样本纪录片,发掘中国形象的表达方式和西方对于中国形象的认知方式;第四章通过对第三章样本解读的分析,发现中国在西方视角中具有矛盾性等特点,尽管有真实中国形象的存在,但更多的受制于西方自身的意识形态要求。第五章,通过对前文的解读和分析,并结合当前中国形象塑造、传播的现实,为"讲好中国故事"提供更开阔的思路,使中国形象在传播过程中更具有针对性。
[Abstract]:Shaping an appropriate national image has become an important way to enhance national soft power. In recent years, with the continuous rise of China's comprehensive national strength, both domestic and foreign have maintained a sustained concern for the image of China. "tell a good story of China" becomes more and more urgent and necessary, but the construction and effective dissemination of a good national image is not a matter of one day, it can not be separated from the self-image of the country and the development of its own culture. Nor can we ignore the external attitude towards the image of the country. "the ego, other than the" other ", is not limited to the meaning of the" other ", which is the reference to the boundary of the self. It also includes the mirrored role of the "other" to the self-image, that is, remolding the self-image by observing the "I" in the perspective of the other.Based on this point, China and the West are each other in each other's cultural form. This paper explores the symbolic expression and presentation of the Chinese image in the western field of vision by the Chinese documentary film independently shot by BBC since the new century, and explores the characteristics of the independent understanding of the Chinese image in the West. This paper is divided into five chapters. The first chapter explains the background and basis of the topic. This paper introduces three main theories used in this paper: "other theory", "coding and decoding theory" and "frame theory". And the research methods and significance of further explanation. The second chapter mainly combed the necessary content, first combing the academic community for the image of the country. The present situation and deficiency of documentary film and national image and Chinese image; Secondly, it focuses on combing the evolution of Chinese image under the western vision after 13th century. And a brief analysis of why the Western image of China has emerged from praise to negation and again to positive reasons. Chapter III and 4th are the key chapters of this article. This paper analyzes the Chinese image of 30 Chinese documentaries shot by BBC in the new century. Chapter three finds the representative symbols of Chinese image in the western perspective through the frame theory. Unscramble the sample documentary, explore the expression of Chinese image and the way of western cognition of Chinese image; Chapter 4th through the analysis of the third chapter sample analysis, found that China in the Western perspective and other characteristics, despite the existence of the real image of China. But more constrained by the ideological requirements of the West itself. 5th chapter, through the interpretation and analysis of the previous text, and combined with the current image of China, the dissemination of reality. It provides a wider idea for telling Chinese stories and makes Chinese image more pertinent in the process of spreading.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J952

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