从《舌尖上的中国》探析国产纪录片的发展趋势

发布时间：2018-02-05 20:06

本文关键词： 国产纪录片舌尖上的中国国际化中国传统文化　出处：《兰州大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国文化体制改革的不断深入,媒介环境有了切实的改善,国产纪录片开始和国际化接轨,并有了一定的发展。2012年纪录片《舌尖上的中国》播出后在国内外赢得了认可和褒奖,创下了近二十年来国内纪录片市场上国产纪录片收视率的新高。这部纪录片承载的中华民族的美食记忆,融合了观众对国产纪录片的文化认同感,它的传播效应和社会价值作为一个公共话题正在引起全社会的广泛关注。本文以《舌尖上的中国》为研究对象,运用文献分析法和文本分析法研究分析了其创作理念、拍摄方法、传播途径等各方面的具体内容,目的在于总结其成功的具体因素,并从中分析符合观众需求的纪录片的内容和形式。标准化和类型化是纪录片未来的发展趋势,也是国产纪录片的主要努力方向。国产纪录片在发展的过程中越来越倾向传播独特性、排他性,以及本身所具有历史人文价值的内容,这也是整个国际市场上纪录片的主流趋势。此外国产纪录片的传播除了坚守主流渠道,还开始侧重于实施多终端战略,从而为纪录片的传播打造更多更便捷的传播平台。国产纪录片在不断的发展中逐渐采取商业化、产业化的运作模式,以纪录片创作播出为载体,推动相关产业的发展,形成规模全面的产业链。国产纪录片除了要坚守国内市场,还要走向国际市场,不仅要强调本土化的意识,更应该具备全球化意识,这就需要国产纪录片选取具有国际认可度和影响力的题材内容,对我国转型期的社会现实和经济文化生活赋予现代性的理解和世界性的解读,最大限度地发挥纪录片的经济、文化、社会等功能。
[Abstract]:With the deepening of China's cultural system reform, the media environment has been effectively improved, domestic documentaries began to meet the international standards. In 2012, the documentary "China on the tongue" was shown and won recognition and praise at home and abroad. It has set a new high in the domestic documentary market for nearly 20 years. This documentary contains Chinese food memory and combines the audience's cultural identity to domestic documentary. Its spreading effect and social value as a public topic are attracting the attention of the whole society. This paper takes China on the tip of the tongue as the research object, and uses the literature analysis method and the text analysis method to study and analyze the concrete contents of its creative idea, shooting method, transmission way and so on. The purpose is to summarize the specific factors of its success and analyze the content and form of documentary which meet the needs of audience. Standardization and typing are the development trend of documentary in the future. It is also the main direction of domestic documentaries. Domestic documentaries in the process of development more and more tend to spread uniqueness, exclusivity, as well as its own historical and humanistic value of the content. This is also the mainstream trend of documentaries in the international market. In addition, the dissemination of domestic documentaries in addition to sticking to the mainstream channels, but also began to focus on the implementation of multi-terminal strategy. Thus creating more and more convenient communication platform for the dissemination of documentary. In the continuous development of domestic documentaries, they gradually adopt the operation mode of commercialization and industrialization, and take documentary creation and broadcast as the carrier to promote the development of related industries. In addition to adhere to the domestic market, but also to the international market, we should not only emphasize the awareness of localization, but also should have a sense of globalization. This requires the domestic documentary to select the international recognition and influence of the subject matter content, to China's social reality and economic and cultural life in the transition period of modern understanding and worldwide interpretation. Maximize the documentary's economic, cultural, social and other functions.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952

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