从微电影话语规则的现状看其发展与未来

发布时间：2018-02-24 20:11

本文关键词： 微电影话语规则广告文艺　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：新媒体时代发展至今,出现了微电影,这个介乎短片与电影之间的视频形式,使其话语规则的表现独具特色。它脱胎于广告,发展于艺术,其话语规则也相应发生了变化,本文通过分析微电影的几个类别中话语规则的表现,来展现微电影的发展变化,以此来探讨微电影话语规则的未来以及其问题和建议。全文具体框架如下：第一章绪论部分主要从选题背景、意义,国内外研究现状、研究内容、研究方法以及理论等介绍微电影及其话语规则的基本情况；第二章主要分析广告微电影中的第一类的话语规则问题,从话语主体分析、话语内部分析和传播效果等,以第一类广告微电影的代表——《一触即发》进行具体案例分析,探究第一类广告微电影的话语规则内容及其建立的方式；第三章主要分析广告微电影的第二类的话语规则。以代表作《66号公路》和《谁的爱填满冰箱》作为文本,从话语内部分析和传播效果两个方面进行分析；第四章主要分析文艺类微电影的话语规则。该类微电影的话语主体包括名人、视频网站以及其他没有(或拥有较低)经济和名誉地位的专业视频制作人士。他们每个类别的微电影话语规则的呈现方式不一,并且其传播效果也相差很大,通过个案的研究,探讨出此类微电影话语规则的内容和建立方式；第五章微电影话语规则的未来发展。根据上述微电影话语规则的发展历程剖析,总结其话语规则的未来偏向的三种可能性。第六章问题与建议。目前微电影的话语规则呈现出“一边倒”的现象,拥有一定的经济或名誉地位的群体更容易掌控甚至制定话语规则,使得其他群体集体失语,对于这样的现象,笔者给予相应的建议。最后,总结与展望,微电影这个概念自提出至今也不过一两年,它的话语规则究竟如何发展,还需要进一步的探究。
[Abstract]:Since the development of the new media era, there has been a microfilm, which is a video form between short film and film, which makes the expression of discourse rules unique. It is born out of advertising, develops in art, and its discourse rules change accordingly. By analyzing the performance of discourse rules in several categories of microfilm, this paper presents the development and changes of micro-film, and then discusses the future of discourse rules of micro-film and its problems and suggestions. The specific framework of this paper is as follows:. The first chapter introduces the basic situation of micro-film and its discourse rules from the background, significance, domestic and international research status, research content, research methods and theory. The second chapter mainly analyzes the discourse rules of the first kind in the advertising microfilm, from the discourse subject analysis, the discourse internal analysis and the dissemination effect, carries on the concrete case analysis with the first kind advertisement micro-film representative-"the hair is ready", carries on the concrete case analysis. To explore the content of discourse rules of the first kind of advertising microfilm and the way of its establishment; The third chapter mainly analyzes the discourse rules of the second kind of advertising microfilm. It takes the representative works "Highway 66" and "whose Love fills the refrigerator" as the text to analyze from the two aspects of the internal analysis of discourse and the effect of communication. Chapter 4th mainly analyzes the discourse rules of literary and artistic microfilms, which include celebrities. Video sites and other professional video producers who have no (or lower) financial or reputational status. Their discourse rules are presented in different ways for each category of microfilm, and their dissemination results vary greatly, through case studies. To explore the content and establishment of such micro-film discourse rules; According to the analysis of the development course of the microfilm discourse rules, this paper summarizes the three possibilities of the future bias of the discourse rules. Chapter 6th questions and suggestions. At present, the discourse rules of micro-film show "one-sided" phenomenon, groups with a certain economic or reputational status are easier to control or even formulate discourse rules, making other groups collective aphasia. To this kind of phenomenon, the author gives the corresponding suggestion. Finally, summary and prospect, since the concept of micro-film has been put forward to only a year or two, its discourse rules on how to develop, still need to further explore.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905

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