中国商业电影受众心理研究

发布时间：2018-02-25 20:10

本文关键词： 中国商业电影受众心理特征利益　出处：《广西民族大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国商业电影目前处在一个较为尴尬的位置。虽然2012年的总体票房成绩突出，，但也暴漏出中国商业电影自身的很多问题。面临日益激烈的竞争，中国商业电影该何去何从，如何帮助中国商业电影在竞争中取得一定的地位已经成为业内外人士讨论的焦点。论文的主旨就在于为我国商业电影的发展献计献策。全文除序论和结语外，主体部分共分四章，主要从商业电影受众心理特征、商业电影受众心理特征形成的原因等方面对我国商业电影受众进行研究。针对商业电影受众心理的特征提出商业电影在哪些方面改革才能达到满足受众需求进而达到盈利的目的。笔者认为，商业电影与其他类型电影区别最大的地方就在于商业电影以受众为“氧气”，不重视受众的商业电影是很难取得成功的。论文的主体部分主要是对商业电影的观看人群进行归纳分析，商业电影的受众本身具有年轻化和大众化的特征，根据商业电影受众的这两种特征总结出商业电影受众的观赏心理，比如说追求娱乐、摆脱现实的迷茫以及品位化、大众化、复杂化的特点，并分析了这些特征产生的原因。结尾笔者提出了我国商业电影需要改革的方向，商业电影需要重视受众心理研究，只有在清晰的了解商业电影受众心理特征的前提下才能真正知晓从哪些方面提高我国商业电影的质量。要想彻底摆脱商业电影目前较为尴尬的局面就必须在满足受众娱乐心理的基础上提高影片的质量，达到既能满足一般受众娱乐的心理，又能满足年轻受众品位化的心理，只有这样才能达到“名利双收”的共赢状态。
[Abstract]:Chinese commercial films are now in an awkward position. Although the overall box-office performance in 2012 was outstanding, it also revealed many problems in the Chinese commercial films themselves. In the face of increasingly fierce competition, where should the Chinese commercial films go? How to help the Chinese commercial film to gain a certain position in the competition has become the focus of discussion inside and outside the industry. The main purpose of the thesis is to make suggestions for the development of commercial films in China. Besides the preface and conclusion, the main part is divided into four chapters, mainly from the psychological characteristics of commercial film audience. The reasons for the formation of the psychological characteristics of the commercial film audience are studied in this paper. According to the psychological characteristics of the commercial film audience, the author puts forward the aspects of the commercial film reform to meet the needs of the audience and then to meet the needs of the audience. To achieve the goal of profit. The biggest difference between commercial film and other types of film is that commercial film takes the audience as the "oxygen". It is very difficult to succeed in commercial film that does not attach importance to the audience. The main part of the thesis is the viewing of commercial film. The crowd conducted inductive analysis, The audience of the commercial film itself has the characteristics of being younger and more popular. According to the two characteristics of the audience of the commercial film, it summarizes the appreciation psychology of the commercial film audience, such as the pursuit of entertainment, getting rid of the confusion of reality and the popularity of the taste. Finally, the author points out the direction of the reform of the commercial film in our country, the commercial film needs to pay attention to the psychological research of the audience, Only on the premise of clearly understanding the psychological characteristics of the audience of commercial film can we really know which aspects to improve the quality of commercial film in our country. In order to get rid of the awkward situation of commercial film at present, we must satisfy. To improve the quality of the film on the basis of the entertainment psychology of the audience, Only in this way can we achieve the win-win state of "fame and fortune".
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905

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