IP剧的传播手段分析

发布时间：2018-03-03 07:41

  本文选题：IP剧　切入点：整合传播　出处：《新闻研究导刊》2016年22期 　论文类型：期刊论文

【摘要】：自2014年以来,IP剧开始在电视和各视频网站上盛行,2015年的电视荧屏上,IP剧几乎占据半壁江山,到2016年上半年为止,各类IP剧依然层出不穷,发展势头不减。从《甄[传》《花千骨》,到《琅琊榜》《欢乐颂》,IP剧的粉丝越来越多。传播手段的选择对IP剧的传播具有重要影响。本文从传播渠道和传播形式上分析IP剧的传播手段,总结出多媒体融合的整合传播和受众参与的互动传播是IP剧在传播中常使用的两大重要手段。
[Abstract]:Since 2014, IP dramas have been popular on TV and various video websites. In 2015, IP dramas on TV screens accounted for almost half of the total. Up to the first half of 2016, all kinds of IP dramas are still emerging in endlessly. The momentum of development is not decreasing. From "Zhen [Zhuan Zhuan]" "thousands of Bones", to "Nirvana in Fire", "Ode to Joy", there are more and more fans of IP drama. The choice of means of communication has an important influence on the dissemination of IP drama. This paper divides the communication channel and form. An Analysis of the means of Communication of IP Drama, It is concluded that the integration and communication of multimedia fusion and the interactive communication of audience participation are two important means used in the communication of IP drama.
【作者单位】： 黑龙江大学;
【分类号】：G206;J905
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本文编号：1560133