动画电影《疯狂动物城》跨文化传播策略及启示

发布时间：2018-03-03 14:11

本文选题：跨文化传播　切入点：疯狂动物城　出处：《河北经贸大学》2017年硕士论文　论文类型：学位论文

【摘要】：在文化全球化、跨国媒体和消费主义等各种因素的共同作用下,电影的跨文化传播成为一种必然的趋势,其传播效果对一国电影产业的发展和文化软实力提升具有重要意义。2016年的好莱坞动画电影《疯狂动物城》在世界范围内取得超高票房和高口碑,再次引发了大众对好莱坞电影的广泛关注和讨论。好莱坞电影的跨文化传播、全球化发展策略是《疯狂动物城》在世界范围内得以成功传播的重要前提和推动力。动画电影作为一种传播媒介形式同时也是重要的文化内容产品,其跨文化传播的基础和核心在于内容,借鉴好莱坞动画电影的优秀案例可以发现优质内容对于电影传播的重要意义。从跨文化角度看,动画电影的传播需要消除各种文化障碍,降低文化折扣,具体策略中是要在制作上注重文化符号与意义的生产和关联,内容上注重普适价值观的表达,受众定位应面向多元化、全龄化的大众。在面对西方国家尤其是好莱坞电影的强烈攻势下,国产动画电影在全球范围的跨文化传播中,要有开阔的视野和包容的态度。在国际化的过程中既要坚持民族独有的文化特质,同时也要吸收好莱坞电影的成功经验,既不能囿于本国文化不知变通,也不能盲目西化、囫囵吞枣而沦为西方文化的附庸,而是应该在不断摸索中,逐步探索出国产动画电影跨文化传播的有效策略。
[Abstract]:In the cultural globalization, the interaction of transnational media and consumerism and other factors, cross cultural communication films has become an inevitable trend, the transmission effect of soft power and cultural development of a country's film industry promotion has important significance in.2016 Hollywood animation film "crazy animal city" achieved high box office and high reputation in the world, once again led the public to the Hollywood film wide attention and discussion. Cross cultural communication of the Hollywood film, the development strategy of globalization is the premise and the impetus to heavy "crazy animal city" successfully spread throughout the world. Animation as a form of mass media culture is also an important content of products, the basis and core of intercultural communication is the content, excellent case reference Hollywood animated film can find important quality content for film transmission Meaning. From a cross-cultural perspective, the spread of animated movies need to eliminate all kinds of cultural barriers, reducing cultural discount, the specific strategy is to focus on the production and related cultural symbols and meaning in the production, focusing on universal values of the expression of the content, the audience positioning should be oriented diversified, of all ages in public. In the face of western countries especially the strong offensive of Hollywood movies, domestic animation film in the cross-cultural communication in the global scope, should have a broader vision and tolerant attitude. In the process of internationalization is to adhere to the unique cultural characteristics of nation, but also to absorb the successful experience of the Hollywood film, is not confined to their own culture do not know flexible, can not be blindly westernized and become a vassal, read hastily and without thinking of the western culture, but should continue to explore and gradually explore effective strategies of domestic animation film of cross cultural communication.

【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;J954

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