网络荧屏互动对受众态度的影响——以弹幕互动对《还珠格格》角色形象的影响为例

发布时间：2018-03-07 09:30

  本文选题：《还珠格格》　切入点：弹幕　出处：《青年记者》2016年27期 　论文类型：期刊论文

【摘要】：正以弹幕平台作为网络互动媒介,在传播过程中,这种互动会使受众态度产生变化吗?本文选择1998年版电视剧《还珠格格》为研究对象,选取活跃于弹幕社区并且具有二次观看《还珠格格》视频经验的网友为研究样本,分析网络荧屏互动对受众理解角色形象的影响。网络荧屏互动模式由于网络渠道开放,互动媒介开始通过联结跨越空间的网络端口来实现传播互动,受众与受众平等地进行意见交流。网
[Abstract]:With a barrage of interactive media as a network platform, in the communication process, this interaction will make the audience attitude change? The 1998 version of the TV series "Huanzhugege" as the research object, select the active in the community and has a barrage of two times to watch "Huanzhugege > video experience of users as research samples, analysis of the impact of network TV understanding the role of interactive image on the audience. The network screen interactive mode as the network channels open, interactive media began to cross the space through the connection port to achieve network communication, the audience and the audience was equal in opinion net exchange.

【作者单位】： 成都理工大学传播科学与艺术学院;
【分类号】：G206;J905
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本文编号：1578859