长白山作为区域形象符号在电视纪录片传播中的问题研究

发布时间：2018-03-12 17:01

本文选题：纪录片　切入点：区域形象理论　出处：《东北师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，吉林省地方政府为了将长白山打造成为吉林省区域形象的标志性符号，做了两方面的工作：一是进行理论方面的文化挖掘，二是进行政府行为的媒介推广。在媒介推广的过程中，吉林地方政府运用了各种媒介和文本进行区域形象传播，而在这些媒介和文本中，本文作者认为，电视纪录片这种呈现方式，能够最全面、完整的完成媒介推广的目标，将长白山的特点特色集中表现出来，使之成为可以代表吉林区域形象的标志性符号。本文梳理出自1949年以来，，以长白山为题材的5部纪录片作品——《长白山》（1949）、《长白山》（1979）、《长白山四季》、《远离的愿望》、《长白山》（2011），对他们展开分析和阐释的基础上，找出它们对吉林区域形象推广过程中起到的作用和效果，并且进行分析和鉴别。在这些作品中，本文重点对作品大型高清人文纪录片《长白山》（2011）进行深度解读和深层剖析，这部作品由中共吉林省委宣传部、吉林省广播电影电视局、吉林电视台共同打造，有吉林政府投资拍摄，并且是一项省委、省政府重点文化宣传项目，有着重要的社会价值和研究价值，在研究中将对其进行文本分析，从而提出存在的问题和解决问题的建议。本文的研究以区域形象理论作为理论基础，结合纪录片精神，深入对山文化的挖掘和长白山“共存”精神的提炼，分析长白山作为区域形象符号，在纪录片传播中的成功之处与存在的问题。
[Abstract]:In recent years, in order to make Changbai Mountain a symbol of the regional image of Jilin Province, the local government of Jilin Province has done two aspects of work: one is to carry out cultural excavations in theory. In the process of media promotion, Jilin local government uses various media and texts for regional image dissemination, and in these media and texts, the author thinks, This kind of presentation mode of TV documentary can complete the target of media promotion completely and concentrate the characteristics of Changbai Mountain and make it the iconic symbol which can represent the image of Jilin region. This paper reviews five documentary works on Changbai Mountain since 1949-"Changbai Mountain", "Changbai Mountain", "Changbai Mountain", "Changbai Mountain", "four Seasons of Changbai Mountain", "wish to be far away", "Changbai Mountain", and "Changbai Mountain", on the basis of their analysis and interpretation. Find out their role and effect in the process of promoting Jilin regional image, and analyze and identify these works. In these works, this paper focuses on the deep interpretation and deep analysis of the large-scale high-definition humanistic documentary "Changbai Mountain" 2011). This work was jointly created by the propaganda Department of the CPC Jilin Provincial Party Committee, the Jilin Provincial Radio, Film and Television Bureau, and Jilin Television Station. It was invested by the Jilin government to shoot and was a key cultural propaganda project of the provincial party committee and provincial government. It has the important social value and the research value, will carry on the text analysis to it in the research, thus puts forward the existence question and the solution proposal. Based on the theory of regional image and the spirit of documentaries, the research of this paper deeply excavates the mountain culture and extracts the spirit of "coexistence" of Changbai Mountain, and analyzes the Changbai Mountain as the symbol of regional image. The success and problems in documentary dissemination.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J952

【参考文献】