中国美国日本国家形象宣传片的叙事学比较分析

发布时间：2018-03-13 01:15

本文选题：国家形象　切入点：国家形象宣传片　出处：《华中科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：在全球化大背景下，国家形象的构建显得尤为重要。国家形象宣传片是国家对外传播过程中的一种自塑手段，，良好的国家形象能有效协助一个国家在国际舞台上更好地开展外事活动。事实上，通过形象宣传片来提升国家形象的关键之处在于如何有效地向国际受众讲故事以及为讲好这个故事所采用的叙事策略。本文从叙事学理论出发，以中国、美国、日本三国国家形象宣传片作为研究文本，分别研究他们各自的叙事模式，通过对比研究并发现我国形象宣传片存在的问题进而对我国国家形象宣传片的构建提出相应的建议和提升策略。本论文由六个部分组成。第一部分为绪论，对研究背景、研究现状和论文的研究意义做出了阐释；第二部分为“国家形象宣传片的叙事学理论界定”，进一步厘清了国家形象、国家形象宣传片以及叙事学与国家形象宣传片的关系。浓厚意识形态色彩的国家形象宣传片是构建国家形象的途径之一。叙事学研究国家形象宣传片提供了恰当的理论语境。第三部分是从叙事学的故事层面，即情节、人物、环境，以及辅助叙事符号等方面来对中国美国日本三国的形象宣传片进行解读。由于中国是典型的东方文化，美国是西方文化的代表，而日本同时受中西文化的影响较大，因此本文选取了这三个国家的形象宣传片进行叙事学的对比分析。第四部分是从话语层面中的叙事者、叙事视角和叙事时间三个维度对中国、美国和日本的形象宣传片进行了解读。第五部分综合概述了中日美宣传片的叙事特色，在借鉴的基础上，提出了相关建议，即中国国家形象宣传片要在明确宣传片的主旨、植根于故事情节的创作、巧妙选取人物形象、善于运用辅助性叙事符号、照顾目标受众的情绪以及考察宣传片投放渠道等方面来完成我国宣传片的叙事框架。论文的最后部分是对本文内容进行的总结，我们可以在叙事学理论的指导下提升制作形象宣传片的技巧，进而更好地塑造和构建国家形象。
[Abstract]:Under the background of globalization, the construction of national image is particularly important. National image propaganda film is a kind of self-plastic means in the process of national communication. A good national image can effectively help a country to better conduct its foreign affairs activities on the international stage. In fact, The key to improve the national image through image propaganda is how to tell the story to the international audience effectively and the narrative strategy used to tell the story well. As the text of the study, the three countries' national image propaganda films separately study their respective narrative patterns. Through comparative study and find out the problems existing in the image propaganda film of our country, and then put forward the corresponding suggestion and promotion strategy to the construction of the national image propaganda film of our country. This thesis is composed of six parts. The first part is the introduction, which explains the research background, the present situation and the significance of the research. The second part is "the narratology theory definition of the national image propaganda film", which further clarifies the national image. National image propaganda film and the relationship between narratology and national image propaganda film. The national image propaganda film with strong ideological color is one of the ways to construct the national image. The third part is from the narrative story level, That is, the plot, characters, environment, and auxiliary narrative symbols to interpret the images of the three countries in China, the United States and Japan. Because China is a typical oriental culture, the United States is the representative of Western culture. Japan is also influenced by Chinese and Western cultures, so this paper selects the three countries' image propaganda films for a comparative analysis of narratology. Part 4th is the narrator from the discourse level. The narrative perspective and narrative time of the three dimensions of China, the United States and Japan to interpret the image of the propaganda film. 5th part of the comprehensive overview of the Chinese and Japanese American propaganda film narrative characteristics, on the basis of reference, put forward the relevant recommendations. That is, the propaganda film of China's national image should be based on the creation of the story plot, skillfully select characters, and be good at using auxiliary narrative symbols in defining the gist of the propaganda film. Take care of the mood of the target audience and investigate the distribution channel of the propaganda film to complete the narrative framework of the propaganda film in China. The last part of the paper is a summary of the content of this paper. Under the guidance of narratology theory, we can improve the skills of making image propaganda film, and then better shape and construct the national image.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J959

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