从IP增值论看中国新媒体动画的崛起和发展

发布时间：2018-03-18 01:06

本文选题：IP　切入点：爆发增长　出处：《中国电视》2017年06期 　论文类型：期刊论文

【摘要】：正近几年在游戏、电影产业规模都轮番爆发增长之后,动画也紧随其后。从目前的统计来看,动画虽然在产值上低于游戏和电影,但增长速度绝不可小觑。这轮从2013年起始的IP概念,正对动画行业进行着前所未有的催化,动画IP从未像现在这样被频繁提及,也从未像现在这样不断升值并产生着巨大的影响力。在这一波动画革命中,新媒体动画毫无疑问成为主力部队。随着网络技术的发展和新媒体平台
[Abstract]:In recent years, after the scale of the game industry and the film industry has increased in turn, animation has also followed closely. According to current statistics, animation is lower than games and movies in terms of production value. But the growth rate must not be underestimated. The IP concept, which began in 2013, is an unprecedented catalyst for the animation industry, which has never been mentioned as frequently as it is now. In this wave of animation revolution, new media animation undoubtedly become the main force. With the development of network technology and new media platform
【作者单位】：中国电视艺术委员会研究部;
【分类号】：J954

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