中国网络剧的现状研究

发布时间：2018-03-20 17:01

本文选题：网络剧魅力　切入点：吸收与借鉴　出处：《河北大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国网络剧如雨后春笋般迅速的席卷了整个影视剧圈，网络剧拥有庞大的观众群和逐渐优良的专业制作团队，获得众多赞助商的青睐。目前对于网络剧的定义并没有权威且普遍的论述。本文通过网络剧的特征和自身魅力概括为，网络剧是兴起于网络视频平台，利用网络的诸多优势，以电视剧和电影的视听语言表现方式为依托的，具有大众化、时尚化的一种连续剧。本文通过阐述网络剧的现状及其所带来的各方面影响，针对其对本土影视剧的吸收，对韩剧、美剧的借鉴及其对动画表现方式的融入，来探讨中国网络剧的成功要素。并且结合影视剧作品分析网络剧促使影视剧产业链形成的新模式，及其各大网站对于网络剧的大力推广营销方式。网络剧的迅速发展必然伴随着众多的不足之处，本文进一步分析中国网络剧存在的问题并提出对策，，展望中国网络剧的发展必经之路。
[Abstract]:Chinese online drama has quickly swept the entire film and television industry, with a large audience and gradually excellent professional production team. At present, there is no authoritative and universal discussion on the definition of online drama. Through the characteristics and charisma of network drama, this paper summarizes that the network drama is rising on the network video platform, making use of many advantages of the network. Based on the audiovisual language of TV dramas and movies, it is a popular and fashionable series. This paper expounds the current situation of network drama and its influence on various aspects, aiming at its absorption of local film and television drama, the reference to Korean drama and American TV drama, and the integration of animation expression mode. To explore the elements of success in China's network drama. And to analyze the new model of network drama promoting the formation of the film and television drama industry chain in combination with the works of film and television drama. The rapid development of network drama is bound to be accompanied by many shortcomings. This paper further analyzes the problems existing in Chinese network drama and puts forward some countermeasures. Look forward to the only way to the development of Chinese network drama.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943

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