微电影的叙事策略研究

发布时间：2018-03-27 22:24

本文选题：微电影　切入点：新媒体　出处：《华中师范大学》2014年硕士论文

【摘要】：微博、微小说的盛行使得整个网络刮起一阵“微”风,在这股风势下,微电影得以出现并迅速席卷了互联网。近几年来,大量的专业人士开始关注和摄制微电影,《一触即发》《老男孩》等微电影的火爆使得广告市场开始对微电影青睐有加。微电影创意有趣味的题材,便捷的播放方式和较短的片长,非常符合现代人的接受心理和时间安排。因此可以断言,微电影的发展之路将会越来越开阔。本文对各方提出的微电影概念进行总结,由此提出了自己观点。并运用个案研究法、文本分析法等研究方法分析了微电影的产生背景,通过对具体微电影文本的考查总结了其叙事技巧。本文用五个章节对微电影进行了研究。绪论中,通过对已有理论的总结以及笔者自己的研究,给出了“微电影”此概念新的界定,并分析了微电影产生的背景,阐述了微电影的特点,总结了微电影的研究现状。第一章总结了微电影的叙事主旨和题材即：小叙事对宏大叙事的消解,后现代社会的精神补偿,无深度的戏谑与浅平的审丑。第二章中以《老男孩》《这一刻,爱吧》《看球记》《爱有多久》等一系列微电影为例分析了微电影的三种叙事结构：非线性结构,碎片化结构,“两边弱,中间强”的结构。第三章则通过微电影的叙事节奏,叙事镜头,商品诉求的叙事点等方面总结了微电影的叙事技巧。第四章通过列举微电影存在的叙事问题,从而指出了微电影应该发展的趋势和未来的走向。
[Abstract]:Micro - movies are popular with a " micro " wind across the network . In recent years , a large number of professionals have begun to pay attention to and consume micro - films , and the explosion of micro - films such as the Old Boys ' movies has made the advertising market open to micro - movies . Microfilm ideas have interesting themes , convenient playback modes and short films , which are very consistent with modern people ' s acceptance of psychological and time arrangements . Therefore , it can be asserted that the development of micro - movies will be more open .

This paper summarizes the micro - film concepts put forward by the parties , and puts forward their own views , and uses case study method , text analysis method and other research methods to analyze the background of micro - film production , and summarizes the narrative skills through the examination of specific micro - film texts .

This paper studies the micro - film in five chapters . In the introduction , through the summary of the existing theory and the author ' s own research , this paper gives a new definition of the concept of " micro - film " and analyzes the characteristics of the micro - film .

【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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