中国网络大电影“井喷”现象成因分析

发布时间：2018-03-28 11:45

本文选题：网络大电影　切入点：互联网　出处：《东北师范大学》2017年硕士论文

【摘要】：随着互联网的迅猛发展,网络大电影也随着互联网技术的突发猛进走进人们的日常生活当中。近年来,网络大电影已成为一种不可忽视的电影形式,并且变得十分活跃,对我们的生活产生了越来越重要的影响。网络大电影的发展十分迅猛,通过对不同阶段的影片数量进行梳理,总结出现阶段网络大电影出现了“井喷”的现象发展。通过SWOT分析法对网络大电影“井喷”现象加以分析,以对网络大电影所处的情景进行初步的探究。在SWOT分析的基础上,对“井喷”现象产生的直接原因、间接原因以及根本原因进行探索与分析。在原因研究的过程中,以数据对比研究法、实证分析法、行业情况分析法为主,以文献调查研究法为辅。在研究过程中,发现产生“井喷”现象的直接原因有网络大电影本身产业链特点、网络大电影票房的增长以及受众的支持;间接原因有互联网的普及、视频平台的全面发展以及分账模式的成熟;根本原因有院线电影的限制、中小成本电影的缺失、学院派对网络大电影的支持以及受众的迫切需求对网络大电影“井喷”现象的推动。任何一个现象的产生都离不开供需的双方因素,作为需求方的受众在网络大电影“井喷”现象成因中是无处不在的,因此文中把受众的影响因素分别放入直接原因与根本原因之中。通过对网络大电影“井喷”现象的成因的研究,为未来进行网络大电影的其他深入研究提供基础。
[Abstract]:With the rapid development of the Internet, the big movies on the Internet also enter into people's daily life with the sudden development of the Internet technology. In recent years, the big movies on the Internet have become a kind of film form that can not be ignored, and become very active. Has had a more and more important impact on our life. The development of the big movies on the Internet is very rapid, through combing the number of films at different stages, This paper sums up the phenomenon of "blowout" in the network film in the emergence stage. It analyzes the phenomenon of "well blowout" in the network film by SWOT analysis method, in order to make a preliminary exploration of the situation in which the network big film is located. On the basis of SWOT analysis, the paper analyzes the phenomenon of "well blowout" in the network film. This paper explores and analyzes the direct cause, indirect cause and root cause of "blowout" phenomenon. In the process of cause research, the main methods are data contrast research, empirical analysis, industry situation analysis, etc. In the course of the research, it was found that the direct causes of the phenomenon of "blowout" were the characteristics of the industrial chain of the big network film itself, the growth of the box office of the big film of the network and the support of the audience, and the indirect reason was the popularity of the Internet. The overall development of the video platform and the maturity of the accounting model; the fundamental reasons are the limitations of cinema movies, the lack of small and medium cost movies, The support of academicians for the big online movies and the urgent needs of the audience promote the phenomenon of "blowout" in the network movies. Any phenomenon can not be produced without the factors of both supply and demand. As the demand side of the audience in the network film "blowout" phenomenon is everywhere in the cause, Therefore, the influence factors of the audience are put into the direct cause and the root cause respectively. Through the research on the causes of the phenomenon of "blowout" in the network big film, it provides the foundation for the further study of the network film in the future.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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