《晨报》与北京早期电影业（1916-1928）

发布时间：2018-03-30 00:29

本文选题：《晨报》　切入点：北京早期电影院　出处：《南京艺术学院》2013年硕士论文

【摘要】：民国时期的各大报纸上充满着大大小小、为数众多的电影广告，它们成为我们今天了解当时电影生存状况的珍贵历史资料。本文利用民国报纸资料丰富的独特资源，选取至今还鲜有人涉及过的《晨报》电影宣传这一领域，，通过对1916-1928年间《晨报》上电影广告的收集、整理和分析，对早期电影院及电影的宣传方式、手段、策略进行了一次初探，进而映射出20世纪20年代北京电影业的概况。 20世纪20年代是北京电影放映业走向正轨的起始阶段。从1907年全北京只有平安一家专业电影院，到1927年成立华北电影公司，形成华北大联盟；从戏院茶馆兼职放映电影，到组建专业的电影院专职放映电影；从1916年开办《晨报》，到1928年停刊，《晨报》上一共出现过15家电影院的信息。可以说《晨报》一路走来，见证了北京电影放映业在上世纪20年代的发展历程。本文以《晨报》为主要资料，从其广告等信息层面出发，初步还原一个最为接近史实的北京早期电影院，考察一部分北京早期的电影放映状况。全文共分五章，第一章介绍了北京早期电影院的格局，第二章介绍了北京早期的电影宣传策略及广告形式，第三章介绍了北京早期的电影市场，第四章介绍了北京早期的电影观众及其观影习俗，第五章以真光电影剧场为例，进行个案分析。
[Abstract]:The great newspapers of the Republic of China were filled with large and small number of film advertisements, which became precious historical materials for us to understand the living conditions of the films of that time today. This paper makes use of the unique resources of the newspapers of the Republic of China, which are rich in materials. Selecting the field of "Morning Post" film propaganda that few people have ever been involved in, through the collection, arrangement and analysis of the film advertisements in the "Morning Post" from 1916 to 1928, the propaganda methods and means for early cinemas and films are also given. This paper makes a preliminary study of the strategy, and then maps out the general situation of Beijing film industry in the 1920s. The 1920s was the beginning stage for Beijing's film screening industry to move on the right track. From 1907, when there was only one professional cinema in Beijing, the North China Film Company was set up in 1927, forming a grand alliance of North China; and movies were shown part-time from theatrical teahouses. From the opening of the Morning Post in 1916 to the discontinuation of its publication in 1928, a total of 15 cinemas appeared on the Morning Post. It can be said that the Morning Post came all the way. Witnessed the Beijing film screening industry in the 1920s development process. Taking the Morning Post as the main material, starting from its advertising and other information levels, this paper preliminarily restores a Beijing early cinema, which is closest to historical facts, and inspects some of the early film screenings in Beijing. The full text is divided into five chapters. The first chapter introduces the pattern of Beijing early cinema, the second chapter introduces the early Beijing film propaganda strategy and advertising form, the third chapter introduces the early Beijing film market. The fourth chapter introduces the early movie audience and their movie-watching customs in Beijing. The fifth chapter takes the Zhenguang Film Theater as an example to carry on the case analysis.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J909.2

【引证文献】