商业元素掩映下的人文情怀—冯小刚电影研究

发布时间：2018-04-03 05:10

本文选题：冯小刚导演　切入点：商业电影　出处：《曲阜师范大学》2013年硕士论文

【摘要】：本文主要研究目的是通过分析冯小刚商业电影的成功因素对中国商业电影的产业化发展的贡献来为商业电影产业化发展寻找模式和出路。在正确摆明商业电影作为文化产业类型之一的立场前提下，正确认识并开拓它作为商品的商业化态势和生存生殖空间，，重点通过冯小刚成功的商业电影中掩映在商业元素之下的独特的人文情怀说明成功的商业电影应该具有的基本元素。本文主要通过分析比较、举例论证、逻辑归纳的方法实现对商业电影产业化发展的综合分析。分析比较了电影中的三个方向，主旋律方向、艺术方向和商业方向。长期以来主旋律电影和艺术电影频频获得影评界和各种国际大奖的亲睐却票房不佳，而商业电影却顶着庸俗文化的帽子实现了商业电影产业化的投入和产出的可持续发展。借鉴好莱坞电影发展实践经验来看，我们需要重新认识并梳理商业电影及其产业化运作。对冯小刚电影也一改影评界批评之风，理性并实事求是的架构商业电影的纹理脉络。文章以冯小刚贺岁电影为例，呈现中国商业电影导演本土化的商业包装手段以及人文情怀视角。系统梳理出的商业元素包括电影融资的资本效应、大众化的选题、喜闻乐见的视听形态和积极的营销策略等，从商业电影包装里抽取出贴近现实的人物形象、折射现实的人生思考，反思社会的人性主题，调侃生活的幽默文化等等人文情怀，客观再现冯小刚电影成功质素。商业电影元素的总结和归纳，使我们正确认识到电影不只是一种商业化的大众影视娱乐文化产品，更有关深度文化知识和价值观的传播使命，是负载人文情怀的流行文化，我们要以雅俗共赏的眼光和推陈出新的策略实现商业电影产业化发展。
[Abstract]:The main objective of this research is through the analysis on success of the Feng Xiaogang commercial movie on Chinese commercial film industry development mode and way for contribution to the development of commercial film industry. On the right put commercial film as one of the cultural industry type position under the premise of correct understanding and develop it as a commercial commodity and survival situation the reproductive space, focusing on the basic elements of successful commercial movie should be set off by the commercial success of Feng Xiaogang's films in the commercial elements under the unique humanistic feelings.
This paper mainly through the analysis and comparison, exemplification, comprehensive analysis of the commercial film industry development the realization method of inductive logic. Analysis and comparison of the three directions in the movie, the main melody direction, art direction and business direction. For a long time the main theme of the film art and film critics and frequently won international awards like it the poor box office, and the commercial film but the top hat vulgar culture to achieve the sustainable development of the commercial film industry input and output. From Hollywood movie development experience, we need to understand and sort of commercial films and its industrialization. The Feng Xiaogang film critics also changed the criticism of the wind, and rational texture context realistic architecture commercial film. Based on Feng Xiaogang's New Year film as an example, presents the commercial packaging means China commercial film director and localization This paper from the perspective of system to sort out feelings. Commercial elements include the capital effect of film financing, popular topics, popular audio-visual form and active marketing strategy, remove the realistic characters from the commercial film packaging in the smoke, reflecting the reality of human life thinking, theme reflection of society, life and culture of humorous ridicule human feelings, the success of the film Feng Xiaogang to reproduce the objective quality.
Commercial film elements and summary helps us recognize the movie is not just a commercial public Studio Entertainment cultural products, more about the propagation depth cultural knowledge and values of the mission, is the load of human feelings of popular culture, we should take both eye and innovation strategies to realize the development of commercial film industry.

【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943

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