试析双语动画作品对茶文化对外传播的作用

发布时间：2018-04-05 00:40

  本文选题：茶文化　切入点：双语动画　出处：《福建茶叶》2017年09期

【摘要】：茶叶在中国的应用有着五千多年的历史,茶叶后来被带到世界各地,世界人民已经广泛的接受了茶饮料,并把它视作非常健康的饮品,但是在国外茶往往单纯的只是被视作饮品,很少有人了解茶文化。近年来中国的动画产业蓬勃发展,产生了很多优秀的动画作品,其不仅被少年儿童所喜爱而且也受到了成年人的欢迎,而优秀作品也经过翻译被传播到世界各地。在双语动画作品向外输出传播的过程中,我们应该积极将茶文化融入其中,正确的引导促进茶文化的对外输出,使得茶文化能够和茶产业共同进步。而如何提高双语动画作品对茶文化宣传的促进作用是本文的主要研究和探索方向。
[Abstract]:Tea has been used in China for more than five thousand years. Tea was later brought to the world, and people all over the world have widely accepted tea drinks and regarded them as very healthy drinks.But in foreign countries tea is often simply regarded as a drink, and few people understand the culture of tea.In recent years, the animation industry in China has developed rapidly, which has produced many excellent animation works, which are not only loved by children but also welcomed by adults, and the excellent works have been transmitted to all parts of the world through translation.In the process of outputting and spreading bilingual animation works, we should actively incorporate tea culture into it, and correctly guide and promote the export of tea culture, so that tea culture and tea industry can progress together.How to improve the promotion effect of bilingual animation on tea culture propaganda is the main research and exploration direction of this paper.
【作者单位】： 福建农林大学;
【分类号】：J954;TS971
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本文编号：1712461