延时摄影在广告电影中的表现与实践应用

发布时间：2018-04-09 06:01

本文选题：延时摄影　切入点：广告电影　出处：《中国美术学院》2014年硕士论文

【摘要】：延时摄影，顾名思义就是在拍摄画面的时候把帧速率调得比正常速率低，再用正常或者较快的速率来播放画面的一种摄影的技术，又称低速摄影、逐格摄影、定格摄影、间隔摄影,也会用到动画创作中，，被大家叫做为逐格动画。延时摄影的魅力在于通过低帧速率获得影像,然后用正常的电影电视播放速率播放,可以把我们肉眼看不到的很多变化的景象给展现出来，这些都是常规摄影所没有办法的达到的，延时摄影的一大特色，也是此次研究的一大亮点所在。广告电影是最开始以电影媒介为载体而产生的一种广告形式，在当今的数字化时代与广告消费时代，已经成为现如今广告发展的一种新形式，在庞大的网络平台和其他多媒体互动的时期，广告电影顺应了新媒体时代的信息传播的方向。它的优势和传统视频的广告相互比较的话是很明显的，电影广告以它自身独特的优点将广告的效用发挥到最大，在今天各类广告高速的发展，电影广告作为一种新的产物有着很大发展的空间。可是当今把延时摄影加入到广告电影中的实际例子还是很少的。此次的论文研究就是针对延时摄影如何与电影广告相结合，开辟出一种新的视觉媒介。在广告电影这个独特的广告形式中，延时摄影技术的运用让广告电影打破传统的技术表达手法，是一种全新的创新。
[Abstract]:Delay photography, as its name implies, is a photography technique that sets the frame rate at a lower rate than the normal rate when shooting a picture, and then uses a normal or faster rate to play the picture, also known as low speed photography, case by case photography, and frame photography.Interval photography, will also be used in animation creation, is known as the case of animation.The beauty of delayed photography is that we get images at low frame rates, and then play them at normal movie and television rates, and we can show a lot of changes that we can't see with the naked eye.These are the conventional photography can not achieve, delay photography a major feature, but also a bright spot in this study.The advertising film is a kind of advertising form which is produced at the beginning with the film medium as the carrier. In the current digital era and the advertising consumption era, it has become a new form of advertising development.In the period of huge network platform and other multimedia interaction, advertising films conform to the direction of information dissemination in the new media era.It is obvious that its advantages are compared with the traditional video ads. Film advertising has its own unique advantages to maximize the effectiveness of advertising. Today, all kinds of advertisements are developing at a high speed.As a new product, film advertising has a great space for development.But there are few practical examples of adding delayed photography to advertising movies today.This paper is aimed at how to combine delay photography with film advertising to create a new visual medium.In the unique advertising form of advertising film, the application of delayed photography technology makes advertising film break the traditional technique of expression, it is a new innovation.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J959;J931

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