宫斗题材电视剧热播现象研究

发布时间：2018-04-13 19:06

本文选题：宫斗题材 + 热播现象　；参考：《河北大学》2014年硕士论文

【摘要】：论文意在研究我国宫斗题材电视剧盛行这一重要传媒文化现象。宫斗题材电视剧是近年来热播于电视屏幕上的一种题材剧，宫斗剧的兴起源于2004年由香港电视广播有限公司出品的清装剧《金枝欲孽》，该剧在播出后引起了巨大的轰动效应，成为宫斗题材电视剧的“始祖”。而2011年岁末播出的《后宫甄[传》则使宫斗题材电视剧的发展达到了高峰。《后宫甄[传》的热播引发了社会化的媒体效应，“甄[体”、“甄[腔”风靡社会，，掀起了社会和网络的群体性的大讨论，形成了持续时间长、热度高、所涉范围广的文化现象。由此可见，近年来，宫斗题材电视剧的盛行是不争的事实，但它的大起大落的发展历程在电视剧史上也是极为少有的。论文利用相关资料，从多角度、多学科分析了宫斗题材电视剧热播这一重要社会现象和媒介现象；系统的梳理与总结了宫斗题材电视剧的发展历程、热播原因以及艺术特征，并对宫斗题材电视剧中的女性形象建构、文本符号意义指向与受众误读进行了单章和个案剖析，对当前宫斗题材电视剧在发展过程中存在的问题与偏差进行了解读，并试着探寻宫斗题材电视剧如何能在电视剧市场上走得更远，对其发展路径做出了前瞻性的分析。宫斗题材电视剧在赢得了电视剧市场的高收视率的同时引发了持续的文化性争议，在取得傲人的收视成绩的同时也得到了褒贬不一的评价。论文对于宫斗题材电视剧的研究，只是为媒介文化和电视剧研究提供了一个个案，以期能够抛砖引玉，为今后的电视文化研究和电视剧研究提供些许参考，为电视剧制播机构提供一些时务上的借鉴之处。
[Abstract]:This paper is intended to study the prevalence of TV drama in China's palace-duel theme, an important media cultural phenomenon.Miyagou TV series is one of the most popular TV dramas in recent years. The rise of Miyagou drama originates from the Qing costume drama "Golden Branch desire" produced by Hong Kong Television Broadcasting Company Limited in 2004. It has caused a huge sensation after it was broadcast.To become the "ancestor" of the Palace Dou TV series.The "Hougong Zhen" broadcast at the end of 2011 has brought the development of Gong Dou TV series to a climax. The popularity of "Hougong Zhen" has triggered a social media effect. "Zhen" and "Zhen" have swept the society.Social and network mass discussions have been initiated, resulting in a long duration, high heat, and wide range of cultural phenomena.It can be seen that in recent years, it is an indisputable fact that the TV drama on the palace is popular, but its ups and downs are also very rare in the history of TV dramas.This paper analyzes the important social phenomenon and media phenomenon of the TV drama on the theme of Gong Dou from many angles and subjects by using relevant data, and systematically combs and summarizes the development course, the reason of the popularity and the artistic characteristics of the TV play on the theme of Gong Dou.In addition, the author analyzes the female image construction, the meaning of the text symbol and the audience misreading, and analyzes the problems and deviations existing in the development of the current drama.And try to explore how to go further in the TV drama market, and make a forward-looking analysis of its development path.Gong Dou TV series has won the high ratings of TV series market and caused continuous cultural controversy.The thesis only provides a case for the study of media culture and TV series, in order to offer some reference for the future study of TV culture and TV series.For TV series production and broadcasting institutions to provide some time on the reference.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

【参考文献】