基于价值链视角的我国电影企业核心能力研究

发布时间：2018-04-13 19:35

本文选题：电影企业 + 核心能力　；参考：《天津理工大学》2013年硕士论文

【摘要】：在当今时代，，电影已经成为艺术性和娱乐性相统一的商品，电影从生产到走向市场的过程中，不仅承担着娱乐消遣的功能，也承担着意识形态传播的功能。电影产业作为一个国家文化产业的重要组成部分，已经成为衡量一个国家文化实力的重要指标。随着我国电影产业的蓬勃发展，国内电影市场的竞争日益激烈，我国电影企业在发展过程中，尤其是在与国外大型电影企业竞争中暴露出盈利能力低、竞争能力弱、市场份额小等问题，已经成为我国电影企业亟待解决的重要问题。企业的核心能力是竞争优势的内在源泉，是企业获取竞争优势的重要手段。我国电影企业需要通过培育核心能力来提升自身的市场竞争力，以求在高速发展的电影产业中占有一席之地。本文首先对核心能力理论以及有关我国电影企业核心能力等方面的文献进行分析整理，结合电影企业的概念和特点界定了电影企业核心能力的概念以及特点。然后综合我国电影企业发展的总体环境、产业集中度以及国外电影企业发展经验，构建了我国电影企业核心能力的构成要素指标体系。在此基础上，通过专家打分的方式进行调研，并通过层次分析法计算得出我国电影企业核心能力的构成要素以及相对重要性。接着从价值链视角构建了我国电影企业核心能力的构成要素及结构，并提出了我国电影企业核心能力的培育原则、模型和方法。最后以目前国内最具代表性的电影企业——华谊兄弟传媒集团作为案例，从价值链的角度对其核心能力进行全面分析并提出相应的提升路径。
[Abstract]:In today's era, film has become the unity of art and entertainment, film from the production to the market process, not only assume the function of entertainment, but also assume the function of ideological dissemination.As an important part of a country's cultural industry, film industry has become an important index to measure a country's cultural strength.With the vigorous development of the film industry in China, the competition in the domestic film market is becoming increasingly fierce. In the process of development, especially in the competition with foreign large film enterprises, Chinese film enterprises have low profitability and weak competitive power.Small market share and other issues, has become an important issue to be solved by Chinese film enterprises.The core competence of the enterprise is the internal source of the competitive advantage and the important means for the enterprise to obtain the competitive advantage.Chinese film enterprises need to cultivate their core competence to improve their market competitiveness in order to occupy a place in the rapidly developing film industry.In this paper, the core competence theory and the core competence of Chinese film enterprises are analyzed and sorted out, and the concept and characteristics of the core competence of the film enterprises are defined in combination with the concept and characteristics of the film enterprises.Then, by synthesizing the overall environment of the development of Chinese film enterprises, the degree of industrial concentration and the development experience of foreign film enterprises, this paper constructs the index system of the core competence of Chinese film enterprises.On this basis, through the way of experts scoring research, and through the analytic hierarchy process to calculate the core competence of the film industry in China as well as the relative importance of the constituent elements.Then, from the perspective of value chain, this paper constructs the elements and structure of core competence of Chinese film enterprises, and puts forward the cultivation principles, models and methods of core competence of Chinese film enterprises.Finally, taking Huayi Brothers Media Group, the most representative domestic film company, as a case, this paper makes a comprehensive analysis of its core competence from the point of view of value chain and puts forward the corresponding promotion path.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J94

【参考文献】