牛眠石村儿童观看动画片行为研究

发布时间：2018-04-13 21:17

本文选题：牛眠石村 + 儿童　；参考：《新疆大学》2017年硕士论文

【摘要】：大众传播媒介高度发达的时代,各种信息通过多种传播媒介渗透到儿童生活的各个方面,电视、电脑、手机等大众传播媒介占据了儿童学习生活中的大部分时间。在农村,随着电视的普及,观看动画片成了儿童业余生活必不可少的方式。但是,我国动画片产业在飞速发展的过程中还存在一些问题,如受众定位模糊、创新性不强、风格错位、产业链脆弱等。同时,儿童对动画片的盲目模仿行为被媒体广泛报道,如儿童模仿玩“烤羊”导致两儿童全身烧伤、儿童模仿动画片撑伞从高楼跳下、儿童模仿光头强锯开妹妹鼻子等案件,引发了社会对儿童观看动画片暴力行为的广泛忧虑。本文以湖南省益阳市资阳区牛眠石村儿童观看动画片行为作为研究对象,从发展心理学的角度切入,把观看动画片视为儿童与外部世界和自我内心的一种交流方式,对农村儿童的自我认知与文化认同的形成与发展进行研究和分析,研究农村儿童与动画片的关系,与电视媒介的关系。同时媒体作为儿童教育的“第二课堂”,是他们在常规、有限的学校教育之外认知自我、了解社会的重要介质,在影响儿童思想意识和生活方式上发挥着不可预估的作用,客观上延伸了农村儿童自我更新和自我发展的空间,一定程度上弥合了农村儿童和城市儿童之间的“知识沟”。从观看形式上,农村儿童是观看动画片的主动选择者,不是被动的接受者,因此观看动画片并不是一种单向的灌输的过程,而是一种儿童与媒介编码解码的双向互动过程,在这个过程中可以满足儿童的心理需求或者社会需求;从观看内容上,农村儿童更倾向于根据自己的知识结构和情感偏好来选择动画片,性别不同、家庭环境不同、爱好不同的儿童喜爱的动画片类型也不同。本次研究主要采用查阅文献、问卷调查、深度访谈、参与式观察、施测心理问卷多种研究方式相结合,在动态的传播情境中解读牛眠石村儿童观看动画片的行为,从农村儿童收视行为选择、受众心理偏好、儿童媒介素养等几个维度进行分析,希望能通过本研究提供儿童在社会化过程中,以动画片为主的不同文化结构和解码框架以及收视效果和对儿童的影响力。鉴于收视行为对儿童的启发和教育的深远影响力,对媒介生态环境和儿童发展之间的关系进行研究十分必要。本研究所提供的一个村落儿童社会化过程的状况只是国家经济与社会发展过程中的一小片拼图,希望能代表一些农村儿童观看动画片行为和影响的缩影,也希望能引发相关业界管理和制作方面的重视。
[Abstract]:In the era of highly developed mass media, all kinds of information permeated into all aspects of children's life through various media. TV, computer, mobile phone and other mass media occupied most of the time in children's learning life.In rural areas, with the popularity of television, watching cartoons has become an indispensable way of children's amateur life.However, there are still some problems in the rapid development of animation industry in China, such as audience orientation is vague, innovation is not strong, style is misplaced, industry chain is fragile and so on.At the same time, children's blind imitation of cartoons has been widely reported in the media, such as children's imitation of playing "roast sheep" resulting in two children's whole body burns, children imitating cartoons such as parachute jumping from a tall building, children imitating skinhead strong sawing open sister's nose, and so on.The violence caused widespread concern about children watching cartoons.In this paper, the behavior of children watching cartoons in Niumianshi Village, Ziyang District, Yiyang City, Hunan Province is taken as the research object. From the perspective of developmental psychology, watching cartoons is regarded as a way for children to communicate with the outside world and their own hearts.This paper studies and analyzes the formation and development of rural children's self-cognition and cultural identity, and studies the relationship between rural children and cartoons and TV media.At the same time, as the "second classroom" of children's education, the media is an important medium for them to recognize themselves and understand the society outside of regular and limited school education, and play an unpredictable role in influencing children's ideology and way of life.It objectively extends the space of self-renewal and self-development of rural children, and to some extent closes the "knowledge gap" between rural children and urban children.In terms of viewing form, rural children are the active choice to watch cartoons, not passive recipients, so watching animation is not a one-way process of instillation, but a two-way interaction between children and media coding and decoding.In this process, children's psychological or social needs can be satisfied. From the viewing content, rural children are more inclined to choose cartoons according to their own knowledge structure and emotional preference, different gender, different family environment,Children like different types of cartoons.In this study, by consulting literature, questionnaire, in-depth interview, participatory observation, and psychological questionnaire, the behavior of children watching animations in Niumianshi Village was interpreted in a dynamic communication situation.Through the analysis of several dimensions of rural children's viewing behavior choice, audience's psychological preference, children's media literacy and so on, it is hoped that this study can provide children in the process of socialization.Anime based on different cultural structures and decoding framework, as well as viewing effects and impact on children.It is necessary to study the relationship between the media ecological environment and the development of children in view of the profound influence of viewing behavior on children's enlightenment and education.The socialization process of village children provided by this study is only a small piece of puzzle in the process of national economic and social development, hoping to be able to represent some rural children watching the epitome of cartoon behavior and influence.Also hope to arouse the relevant industry management and production attention.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J954

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