《美人鱼》高票房靠的天价保底加饥饿营销

发布时间：2018-04-20 07:01

本文选题：饥饿营销 + 周星驰　；参考：《公关世界》2016年04期

【摘要】：正中国电影市场的纪录,再次被周星驰打破。截至本文发稿,电影《美人鱼》票房已过30亿。伴随着不断刷新的票房纪录和观众好口碑,《美人鱼》让人关注的还有一直伴随它的多个行业焦点:从沸沸扬扬的天价保底金额,到不设任何提前看片的神秘策略,甚至再到周星驰破天荒的20站路演,都被媒体拿来大书特书。《美人鱼》的票房神话到底如何炼成?天价保底的真相是什么?是什么样的宣发策略为票房保驾护航?为探究真相,新浪娱乐独家采访了《美人鱼》的
[Abstract]:The record of Chinese film market is broken by Zhou Xingchi again. As of this article, the movie "Mermaid" has more than 3 billion box office. With its record-breaking box office record and good audience reputation, Mermaid has attracted attention from the many industry focal points that have been accompanying it: from the soaring price underwriting to the mysterious strategy of not having to watch a movie in advance. Even to Zhou Xingchi's first 20-stop roadshow, the media have brought a big book. "Mermaid" box office myth how on earth? What is the truth of the price guarantee? What kind of publicity strategy to protect the box office? To explore the truth, Sina Entertainment interviewed Mermaid exclusively
【分类号】：J943

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