网络动画短片的创作及应用研究

发布时间：2018-04-20 16:09

本文选题：互联网 + 动画短片　；参考：《郑州轻工业学院》2017年硕士论文

【摘要】：在网络传媒高速发展的今天,快速、便捷地获得信息已经成为人们的新需求,互联网大环境为原创动画短片提供了自由生长的条件。娱乐化、多元化的动画短片符合当下人们对于碎片化时间接受信息的需要,跨行业合作、IP经济等使原创动画短片在文化传播中的地位与作用越来越被社会各界所重视。由于网络的开放性和自由性,原创动画短片质量参差不齐、商业气息浓郁等负面影响也逐渐暴露出来。针对当前互联网环境下国产原创动画短片所表现出的突出特点及问题,对研究原创动画短片如何在网络传媒昌盛时代的生存与发展,探索其背后的社会文化价值及商业潜质具有积极的意义。基于上述问题,本文以动画传播媒介和播放载体的变化为切入点,结合新媒体和互联网的发展态势,首先从传播学角度分析了在互联网环境下动画创作者、接受者、播放媒介较传统而言的突出表现。其次,分析了互联网环境下借助新媒体播放的动画短片的突出特点;再次,对网络原创动画短片的价值及潜质进行分析,并对当前网络原创动画短片存在的一些问题作出反思。最后,以个人作品《墙里墙外》为例,展现原创动画短片的创作理念及制作流程,从实践出发同时作为研究的支撑,以期探讨新的传播媒介对原创动画短片的推动和影响,探寻互联网时代下中国原创动画短片的艺术价值和商业价值。
[Abstract]:With the rapid development of network media, rapid and convenient access to information has become a new demand for people. The Internet environment provides the conditions for the free growth of original animated short films. The entertainment and diversification of animated short films meet the needs of people to accept information in fragmented time. Cross-industry cooperation and IP economy make the position and role of original animation short films in cultural communication more and more attention. Because of the openness and freedom of the network, the quality of original animation short films is uneven, commercial flavor and other negative effects are gradually exposed. In view of the outstanding characteristics and problems of the domestic original animation short films under the current Internet environment, this paper studies how to survive and develop the original animation short films in the prosperous times of the network media. It is of positive significance to explore the social and cultural value and commercial potential behind it. Based on the above problems, this paper takes the change of animation media and playing media as the starting point, combining the development of new media and the Internet, firstly analyzes the animation creators and receivers in the Internet environment from the angle of communication. The outstanding performance of the broadcast media is more traditional than that of the traditional media. Secondly, it analyzes the outstanding features of the animated short films broadcast by the new media under the Internet environment. Thirdly, it analyzes the value and potential of the original online animation short films, and reflects on some problems existing in the current network original animation short films. Finally, taking individual works "inside and outside the wall" as an example, to show the creative idea and production process of the original animated short films, and to start from practice as the support of the research, in order to explore the new media to promote and influence the original animated short films. Explore the artistic value and commercial value of Chinese original animation short films in the Internet era.
【学位授予单位】：郑州轻工业学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J954

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