中国纪录片产业链研究

发布时间：2018-04-21 07:12

本文选题：纪录片产业 + 产业链理论　；参考：《厦门大学》2014年硕士论文

【摘要】：在当今经济和社会环境快速发展的条件下,中国纪录片产业也逐渐开始发力。央视纪录频道的开播、地方电视台纪录片栏目的重新起航、新媒体视频网站纪录片频道的推出等举措都让我们看到了纪录片发展的新希望。尤其是在大众传播逐渐走向小众和专业化的进程中,纪录片的市场价值逐渐凸显。而纪录片在市场化的做大做强的过程中离不开对产业链各个环节的重新洗礼。因此,想要在接下来激烈的竞争中存活下来,必须盘活产业链中制作、播出、销售等各个环节,建构完整的纪录片产业链。本文运用规范分析法,将西方经典产业链理论建构到中国纪录片产业发展的实际操作中。将理论和现实相结合,把当前中国纪录片产业现状与当代中国所处的政策、文化、经济环境综合分析得出中国纪录片产业链的相关特点,借鉴西方和台湾优秀纪录片产业机制,并在此基础上提出中国纪录片产业链建构策略。本文由四个章节构成,第一章为绪论,主要是对本文研究背景、意义、文献综述以及研究方法概述。第二章主要从中国纪录片产业发展历程着手,分析当代中国纪录片产业内在现状以及在产业化背景下中国纪录片所面临的的外部环境困境。第三章的第一部分主要分析了美国电视纪录片产业模式,以Discovery探索频道为例,分析了discovery频道的品牌经营战略、整合营销以及衍生品的开发模式。第二部分则运用迈克尔·波特的钻石模型重点分析台湾纪录片产业的发展模式,探讨出对中国纪录片产业发展的借鉴意义。第四章为本文的重点章节,在前三章的基础上分析提出了中国纪录片产业链完善策略,从融资、制作、播出、销售四个环节来阐述若干策略建议。
[Abstract]:With the rapid development of economic and social environment, China's documentary industry has gradually begun to develop. The opening of CCTV record channel, the relaunching of local TV documentary program, and the launch of new media video website documentary channel all make us see new hope for the development of documentary. Especially in the process of mass communication gradually moving towards niche and specialization, the market value of documentary is gradually prominent. The documentary film in the process of becoming bigger and stronger can not do without the re-baptism of each link of the industrial chain. Therefore, in order to survive in the following fierce competition, we must activate the production, broadcast, sales and other links in the industrial chain, and construct a complete documentary industry chain. This paper applies the normative analysis method to construct the western classical industrial chain theory into the actual operation of the development of Chinese documentary industry. Combining theory with reality, combining the current situation of documentary industry in China with the policy, culture and economic environment of contemporary China, the author draws the conclusion that the characteristics of China's documentary industry chain are related, and draw lessons from the excellent documentary industry mechanism of the West and Taiwan. On this basis, the construction strategy of Chinese documentary industry chain is put forward. This paper consists of four chapters, the first chapter is an introduction, mainly to the research background, significance, literature review and research methods. The second chapter mainly starts from the development course of Chinese documentary industry, analyzes the internal situation of contemporary Chinese documentary industry and the external environment predicament that Chinese documentary film faces under the background of industrialization. The first part of the third chapter mainly analyzes the American TV documentary industry model, taking Discovery Discovery Channel as an example, analyzes the brand management strategy, integrated marketing and derivatives development model of discovery channel. The second part uses Michael Porter's diamond model to analyze the development model of Taiwan documentary industry and discusses the significance of reference to the development of Chinese documentary industry. The fourth chapter is the key chapter of this paper, on the basis of the first three chapters, the author analyzes and puts forward the strategy of improving the Chinese documentary industry chain, and expounds some strategic suggestions from four aspects of financing, production, broadcasting and sales.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J952

【参考文献】