韩国偶像剧在中国的网络传播研究

发布时间：2018-04-25 01:07

本文选题：韩国偶像剧 + 网络传播　；参考：《聊城大学》2014年硕士论文

【摘要】：近几年，韩国偶像剧在我国得以持续、广泛地传播，并且实现了较为突出的传播效果，其传播方式不同于以往的传统大众媒介，而是通过网络这一新兴媒介进行跨国界、跨文化的传播。相对于网络媒介来说，传统电视媒介播放的韩国偶像剧大都受政策、剧集更新缓慢、播放时间滞后等因素的限制，因此对于喜爱韩国偶像剧的受众来说网络是其更为便捷的选择。网络为韩国偶像剧提供了新的传播平台，韩国偶像剧通过网络的传播在我国拥有大量的网络受众。随着韩国偶像剧在我国网络上的热播，其受关注程度也逐渐提高，因此对其进行相关研究是十分必要的。以往对韩国偶像剧的研究大多是以传统电视媒介为出发点，主要对其文化、女性视角、成功原因等诸多方面进行研究，但是从网络传播的视角对韩国偶像剧进行的研究则相对较少。本研究旨在对韩国偶像剧在我国网络上传播的各相关因素及其产生的价值进行整理和分析，并在此基础上对国产偶像剧在创作、推广与传播等方面提出一些自己的见解与建议。本研究以网络媒介为出发点进行相关分析，首先梳理了韩国偶像剧的内容和分类，以及其利用网络平台实现的商业化运作。其次是从韩国偶像剧在我国的网络传播现状和传播模式等宏观视角出发，对韩国偶像剧在我国由电视到网络的传播环境的转变、韩国偶像剧在我国网络上得以持续传播的相关网络技术和主要传播渠道、以及其突破传统的单向传播方式，形成多级自主扩散式的传播模式等方面进行整理和分析。再次则总结并分析了韩国偶像剧在我国的网络传播中具有多渠道多层次的立体传播、受众规模日益增大、跨媒介传播产生次级文本、媒介融合易形成短期“热点”这四个主要特征。继而从韩国偶像剧自身文本特征展现出的艺术价值和与我国具有相同契合点的传统伦理价值观所体现出的文化价值，以及韩国偶像剧注重市场需求的产业链式生产助其实现可观的商业价值这三个方面对其在我国网络上传播所产生的价值进行了分析。最后则是在上述研究的基础上结合国情及自身发展的现状试对国产偶像剧在内容创新、对外推广和文化传播等方面得出相关启示和建议，，并希望由此为国产偶像剧集如何立足本土、走出国门提供一点参考。
[Abstract]:In recent years, Korean idol drama has been widely spread in our country, and has achieved more outstanding communication effect. Its communication mode is different from the traditional mass media in the past, but it is carried out across national boundaries through the network, which is a new medium. Intercultural communication Compared with the network media, most Korean idol dramas broadcast by the traditional TV media are restricted by such factors as the policy, the slow updating of the series, the lag in the broadcast time, and so on. Therefore, the Internet is a more convenient choice for audiences who love Korean idol dramas. The network provides a new communication platform for Korean idol drama, which has a large number of network audiences in our country. With the popularity of Korean idol drama on the Chinese network, its attention is gradually increased, so it is necessary to study it. In the past, most of the studies on Korean idol dramas were based on the traditional television media. They mainly studied their culture, women's perspective, reasons for success, and so on. However, the study of Korean idol drama from the perspective of network communication is relatively rare. The purpose of this study is to sort out and analyze the relevant factors and the value of Korean idol dramas spread on the internet in our country, and on this basis, to put forward some opinions and suggestions on the creation, promotion and dissemination of Chinese idol dramas. Based on the analysis of internet media, this paper firstly combs the content and classification of Korean idol drama, and the commercial operation of Korean idol drama based on network platform. Secondly, from the macroscopic angle of view, such as the present situation and mode of communication of Korean idol drama in our country, the transformation of the communication environment of Korean idol drama from television to network in our country. The related network technology and main communication channel of Korean idol drama which can be continuously spread on the network of our country, as well as its breaking through the traditional one-way communication mode and forming the multi-level independent diffusion mode, are sorted out and analyzed. Thirdly, it summarizes and analyzes that Korean idol drama has multi-channel and multi-level three-dimensional communication in our country's network communication, the audience scale is increasing day by day, and cross-media communication produces secondary text. Media fusion is easy to form the four main characteristics of short-term "hot spot". Then the artistic value of Korean idol drama itself and the cultural value of traditional ethical values which share the same point of agreement with our country are displayed from the text characteristics of Korean idol drama. The paper also analyzes the value of Korean idol drama's spreading on the network in our country from three aspects: the industrial chain production which pays attention to the market demand and helps it realize the considerable commercial value. Finally, on the basis of the above research, combined with the current situation of national conditions and its own development, the author tries to draw relevant enlightenment and suggestions on the content innovation, foreign promotion and cultural dissemination of domestic idol dramas. And hope from this for domestic idol drama set how to base itself, go out of the country to provide a little reference.
【学位授予单位】：聊城大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

【参考文献】